Chief Programmes Officer

Boston Consulting Group; Banbury; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading consulting firm in the UK is seeking an Account & Commercial Marketing Manager to scale and evolve its Account Based Marketing program. The successful candidate will collaborate with cross-functional teams to deliver personalized campaigns, manage program strategies, and ensure campaign success. The role requires strong strategic thinking, exceptional communication skills, and 5–7 years of B2B marketing experience. Proficiency in tools like Marketo and Salesforce is preferred. This position offers a dynamic environment with collaboration across multiple teams.

Qualifications

• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Comfortable shifting between high-level strategy and execution.

Responsibilities

• Identify and prioritize key accounts and drive strategic planning.
• Promote ABM adoption internally as a trusted partner.
• Lead end-to-end campaign planning and execution tailored to client contexts.
• Manage onboarding process for new accounts and define success metrics.

Skills

Strategic thinking

Communication

Problem-solving

Data orientation

Campaign management

Content development

Stakeholder engagement

Education

Bachelor’s degree in marketing or communications

Tools

Marketo

Salesforce

Demandbase

LinkedIn Sales Navigator

Tableau

Job description

Overview

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG's Account Based Marketing (ABM) program. The role will partner closely with account teams, practice area marketers, regional marketing, and cross‑functional digital experts to bring personalized, insight‑driven campaigns to life across all stages of the buyer journey.

Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally, acting as a trusted partner to the Senior Manager and a subject‑matter expert to stakeholders.
• Facilitate account strategy sessions with account teams, translating insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives, translating them into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution‑oriented mindset.
• Lead end‑to‑end campaign planning, creative development, and execution that is tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts, including data validation, goal setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision‑makers and drive tangible business outcomes.
• Serve as a quality gatekeeper, ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Define and track success metrics across the ABM funnel—engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM, translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Lead the ABM tech stack across platforms, including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge‑sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions, building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.
• Bachelor’s degree in marketing or communications preferred.
• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—you don't just report results, you shape the story they tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).