Chief Marketing Officer (CMO)

UNLEASH; Greater London; Remote; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Private Medical Insurance

Enhanced annual leave

Birthday leave

Up to three volunteer days

Enhanced maternity pay

Life assurance

Job summary

UNLEASH, a London-based leader in B2B media and events, seeks a commercially minded marketing executive to lead global marketing, content and experience strategies. You will build a high-impact, multi-disciplinary team and drive growth across international markets.

This remote-first role requires strategic thinking with hands-on execution, travel for major events, and the ability to align brand, content and demand generation to deliver measurable commercial outcomes.

Qualifications

• Substantial senior B2B marketing leadership experience.
• Title matters less than what you have built and delivered.
• Experience leading a broad, multi-disciplinary marketing function.
• Experience growing international audiences, communities or markets.

Responsibilities

• Set and lead the global marketing strategy across events, content, community and commercial propositions.
• Build a connected, commercially accountable marketing function with clear priorities, ownership and measures of success.
• Grow high-quality audiences and deepen year-round engagement with the UNLEASH community.
• Partner with Revenue & Growth to strengthen demand generation, customer value and commercial performance.
• Develop UNLEASH's global brand, content and influence across the future of work, HR and technology.
• Strengthen the use of data, CRM, marketing tech, automation and AI to improve marketing effectiveness.
• Lead and develop experienced functional leaders and maintain accountability and alignment.
• Contribute to shaping UNLEASH's wider strategy and future growth.

Skills

Senior B2B marketing

Commercial acumen

Strategic thinking

Execution

People development

Tools

CRM systems

Marketing automation

Data analytics

Job description

UNLEASH is a dynamic and innovative media and event company known for creating

unforgettable B2B experiences. With a track record of delivering high-impact events, we

connect businesses, foster innovation, and drive industry growth.

Headquartered in London, UK, with operations across Europe and the United States, our

Portfolio of Conferences & Exhibitions, and media includes:

UNLEASH Events in Paris and Miami – Reinventing Work. Together.

UNLEASH Events are where the world’s business and HR leaders come together to make decisions, do business and shape what comes next for work.

UNLEASH.ai is the go-to place for HR and breakthrough technologies that shape the Future

of Work.

UNLEASH is the essential source of news, analysis and market trends that inspire

and empower organisational leaders worldwide.

Ultimately, UNLEASH provides a platform to share ideas that work, network and do

Business.

Our Mission: To be the world’s most loved and influential HR community and marketplace.

Our Vision: Together, we shape the future of work, so people live better lives today.

Our Purpose: Ignite possibilities.

About the Role

Reporting directly to the Founder & CEO and joining the Executive Leadership Team, the CMO will lead UNLEASH's global Marketing, Content and Experience function.

This is a broad executive mandate for a commercially minded builder.

You'll lead an experienced, multi-disciplinary team, bringing together marketing, content, community and experience around a clear strategy that strengthens UNLEASH's global position and supports sustainable commercial growth.

You'll shape how UNLEASH is positioned in the market, how our audiences and community grow, how content and experiences build influence, and how marketing creates qualified demand and commercial value.

We're looking for someone who can combine strategic thinking with execution, bring clarity to complexity and build the capabilities needed for the next stage of growth.

Your Mandate

You will:

• Set and lead the global marketing strategy across events, content, community and commercial propositions.


• Build a connected, commercially accountable marketing function with clear priorities, ownership and measures of success.


• Grow high-quality audiences and deepen year-round engagement with the UNLEASH community.


• Partner closely with Revenue & Growth to strengthen demand generation, customer value and commercial performance.


• Develop UNLEASH's global brand, content and influence across the future of work, HR and technology.


• Strengthen the use of data, CRM, marketing technology, automation and AI to improve marketing effectiveness.


• Lead and develop experienced functional leaders, creating clarity, accountability and high performance.


• Work as a member of the Executive Leadership Team to help shape UNLEASH's wider strategy and future growth.

What we're looking for

We are looking for substantial senior B2B marketing leadership experience, potentially gained as a CMO, VP Marketing, Marketing Director or in another role with comparable scope.

Your title matters less than what you have actually built and delivered.

You are likely to bring:

• Experience leading a broad, multi-disciplinary marketing function rather than a single specialism.


• Evidence of building, rebuilding or significantly evolving a marketing function or growth engine.


• Strong commercial judgement and accountability for measurable business outcomes.


• Experience leading and developing senior functional specialists.


• Credibility working with CEOs and senior Finance, Sales or Revenue leaders.


• Experience growing international audiences, communities, customer relationships or markets.


• Strong understanding of modern marketing operations, data, CRM, automation and digital acquisition.


• The ability to combine brand and content judgement with commercial and performance thinking.


• A hands-on leadership style suited to an entrepreneurial, fast-moving environment.

North American market and/or HR industry experience is a strong advantage.

Your Route Here Can Be Different

Direct B2B events experience is valuable, but it isn't essential. The same applies to previous experience in the HR industry.

You may have built your career in events and exhibitions, B2B media, business intelligence, professional communities, marketplaces, SaaS, data or another business serving complex professional audiences.

What matters is your ability to build demand, grow audiences and deliver commercial results. You'll understand how to connect different marketing disciplines, create customer value and adapt quickly to new markets and business models.

UNLEASH brings together international events, paid participation, sponsorship, content, community and year-round customer relationships. You'll need to understand how these elements work together and how marketing can strengthen their collective commercial impact.

How you lead

You bring clarity to complexity without creating unnecessary bureaucracy.

You combine commercial judgement with creative ambition, value strong specialist expertise and are comfortable making difficult decisions when required.

You know how to empower experienced leaders while creating the accountability and alignment needed to deliver results.

You can operate strategically while remaining close enough to customers, people and execution to understand what's really happening.

Above all, you're excited by the opportunity to build and evolve a marketing organisation, rather than simply inherit and maintain an established operation.

Working at UNLEASH

This is a full-time, permanent executive appointment, reporting directly to the Founder & CEO and sitting on the UNLEASH Executive Leadership Team.

UNLEASH operates a remote-first working model, with regular international travel for leadership meetings and major events.

* The role can be based remotely in the UK or Europe, with access to a London workspace.

What you can expect:

• The opportunity to shape the next stage of an established global B2B brand.


• A genuinely international remit spanning Europe and North America.


• Direct access to influential HR and business leaders, technology companies and industry experts.


• Significant scope to influence strategy, investment and organisational development.


• A flexible, remote-first working environment.


• Private Medical Insurance.


• Enhanced annual leave and birthday leave.


• Up to three volunteer days annually.


• Enhanced maternity pay.


• Life assurance.

How We Hire

Our hiring process is structured and evidence-led, designed to understand what you have personally built and delivered, the commercial outcomes you have owned and how you lead through change and complexity.

The process consists of 3 stages and are progressive in nature:

• Stage 1 Screening Interview.


• Stage 2 Technical & Behavioural Interview.


• Stage 3 Final Interview & Presentation.

Further information, including the presentation brief and expectations, will be shared in advance of each stage so you have sufficient time to prepare.

Diversity, Equity, Inclusion and Belonging

Great leadership does not come in one style.

At UNLEASH, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community, and we believe our different perspectives and experiences are critical to innovation.

It's important to us that you can bring your authentic self to work every day, regardless of age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity or otherwise.

Reasonable adjustments are available throughout the hiring process.

Ready to apply?

If you are a commercially minded marketing leader who has built, transformed and delivered, and you are excited by the opportunity to shape the next chapter of a global B2B brand, we'd love to hear from you.