Demand Marketing Lead, UK

Euromonitor; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Competitive salaries

Healthcare benefits

Pensions

Volunteer days

Job summary

Euromonitor International is building a future-ready Demand Marketing function in the UK, driving revenue growth through a targeted, always-on demand generation programme. This role tailors global campaigns for the UK market, collaborating with local sales and regional teams to maximise engagement and ROI.

As a senior marketer, you will bring 5+ years in demand generation in B2B, a track record of meeting revenue targets, and comfort with marketing automation, CRM and paid media.

Qualifications

• 5+ years in demand generation or performance marketing in B2B
• Proven track record delivering revenue targets
• Experience tailoring campaigns for the UK market
• Ability to collaborate with local sales and global teams
• Experience with AI in marketing is a plus

Responsibilities

• Lead an always-on UK demand generation programme
• Tailor global campaigns for the UK market to improve ROI
• Partner with local sales on pipeline reviews and hand-offs
• Coordinate with centralized marketing automation, CRM and paid media teams
• Identify UK-specific opportunities to grow pipeline

Skills

Demand generation

B2B marketing

Revenue targeting

Cross-functional collaboration

AI familiarity

Tools

Marketing automation

CRM

Analytics tools

Job description

Building the marketing department for the future Marketing at Euromonitor is being reimagined. We're building an AI-powered growth engine: agentic, automated, and data and tech led. A B2B marketing system designed for 2030, not 2015. Behind it sits an advantage most companies would envy: original research from analysts across 210 markets, and decades of proprietary data built over more than 50 years. Our job is to turn that into growth. And not incremental growth. We're not here for 10% better. We're building for 10x, and then 100x. That ambition sets the standard for everything we do, and everyone we hire. So this is for people who want to drive transformation, not wait for it. Restless. Ambitious. More interested in building the engine than operating one someone else designed.

If that sounds like you, this is a rare moment to join Euromonitor, and something special to be part of.

Purpose of the role

The Demand Marketing Lead, UK, is a key driver of revenue growth in the UK market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed. This is a hands-on, target-holding role: running an always-on demand generation programme tailored to the UK, tailoring global campaigns and initiatives for regional impact, and developing the local initiatives this market specifically needs.

Key accountabilities

• Act as a key driver of revenue growth in the UK market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
• Run an always-on UK demand generation programme, covering campaigns, lead nurture and regional initiatives.
• Take global campaigns and initiatives and tailor them for the UK market to drive engagement and ROI.
• Identify opportunities specific to the UK market and develop initiatives to go after them, such as local events, partnerships and competitive responses.
• Partner closely with local sales teams on hand-off criteria, pipeline reviews, forecasting and lead scoring and qualification.
• Work with centralized marketing automation, CRM and paid media teams to brief and guide regional execution, rather than running these platforms directly.

What success looks like

• UK pipeline and closed-won revenue targets consistently met or exceeded, in partnership with the local sales team.
• Global campaigns land with strong engagement and ROI once tailored for the UK market.
• UK-specific initiatives make a measurable contribution to pipeline, beyond centrally run programmes alone.

What we’re looking for

• 5+ years' experience in demand generation or performance marketing, ideally including experience holding a personal revenue or pipeline target.
• All experience must be in B2B marketing. A B2C-only background won't fit this role.
• Has personally held and delivered against a revenue target before, not just a lead or activity target.
• Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews.
• Track record of tailoring national or global campaigns for a specific market, with a clear focus on ROI.
• Confident briefing and directing centralized marketing automation, CRM and paid media specialists, even without running those platforms hands-on day to day.
• Some experience working with AI, whether in a professional role or through personal projects, is something we look for in every hire joining Euromonitor Marketing right now.

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Why work for Euromonitor?

Our Values: We seek individuals who act with integrity We look for candidates who are curious about the world We feel that as a community, we're stronger together We seek to enable people to feel empowered We welcome candidates who bring strength in diversity International: not only do we have a very multinational workforce in each office but we communicate across our 16 offices worldwide on a daily basis.

Hardworking and sociable: our staff know how to work hard and know also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of other groups to be involved with.

Committed to making a difference: We believe that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It gives all new starters a donation amount on joining us which they can give to a charity of their choice. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights.

Excellent benefits

• competitive salaries
• enhanced healthcare and pensions
• generous holiday allowances
• hybrid working
• in many offices, a Core Hours policy allowing f