Bespoke B2B Events Sales Executive

Product Marketing Alliance Ltd; Greater London; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

Flexible working hours

Remote/Hybrid work in the UK

WFH kit budget

34 days’ holiday incl. UK holidays & b

Job summary

The Alliance is seeking a commercially driven VIP Event Sponsorship Sales Executive to own our invitation-only dinner series and bespoke experiences. You’ll sell sponsorships to top-tier B2B brands and drive long-term partnerships with senior audiences.

You'll work with the sponsorship team to identify opportunities, open doors, and nurture relationships across the community portfolio, with hybrid/remote options in the UK.

Qualifications

• Proven track record in event or sponsorship sales.
• Experience with enterprise clients.
• Target-driven and able to exceed goals.
• Comfort with hybrid/remote roles and UK-wide travel.

Responsibilities

• Lead sponsorship sales for exclusive dinners and experiences.
• Identify and secure sponsorship opportunities.
• Engage existing clients and nurture partnerships.
• Drive revenue through proactive outreach and closing deals.
• Collaborate with events, marketing and content teams.
• Maintain pipeline and forecast monthly/quarterly targets.
• Provide sales updates and market insights.

Skills

Event sales

Sponsorship sales

Prospecting

Relationship building

Target achievement

Asana

Tools

Asana

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

The Role

We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences.

You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.

You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.

Key Responsibilities

• Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.


• New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.


• Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long‑term sponsorship partnerships.


• Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.


• Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.


• Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.


• Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.


• Collaboration: Work cross‑functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.


• Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

Requirements

• Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.


• You have a deep understanding of prospecting and developing strong relationships with enterprise customers


• You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business


• Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them


• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results


• You want ownership in your role from the beginning and ready to level up.


• You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning


• Experience with Asana or project management tools a plus (desirable)

Location

This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary

Base Salary range £32K - £38K (*Based on previous experience) - OTE £70K+

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Benefits

Time off & flexibility

• 34 days’ paid holiday including UK Bank holidays and a day off on your birthday


• Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best


• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in


• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget


• A well-stocked office: snacks, drinks and fresh fruit available in our London office

Health & wellbeing

• Private Medical and Dental Insurance with Bupa


• Life Insurance: cover worth 4x your annual salary


• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill


• Wellness perks: discounts on gym memberships, fitness and wellness classes


• Cycle to Work & Workplace Nursery schemes


• Perks at Work: access to a wide range of corporate discounts


• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you

Learning & development

• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year)


• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.


• Unlimited access to our internal Academy: including courses, learning resources and professional certifications

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.