Marketing Director- Product, Brand & Communications

MHR; Nottingham; Presencial; GBP 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Training and professional development

24/7 GP access for you and family

Extra holiday beyond 25 days

Enhanced family leave

Employee recognition program

Private medical insurance and dental

Resumo da oferta

MHR is seeking an ambitious Marketing Director to define and lead the next phase of our marketing strategy as we scale our UK SaaS business and expand internationally.

You will own product marketing, brand and communications, shaping go-to-market plans and collaborating with Product, Sales and Customer Success to drive growth, customer value and operational excellence.

Qualificações

• Strategic leadership and vision for marketing in a SaaS business.
• Strong understanding of B2B SaaS markets and customer value.
• Excellent communication and stakeholder management across functions.

Responsabilidades

• Define and deliver the departmental strategy aligned with company objectives.
• Establish a long-term vision for product marketing, brand and communications.
• Lead market positioning, propositions and messaging to differentiate offerings.

Conhecimentos

Strategic thinking

Commercial acumen

Cross-functional leadership

B2B SaaS marketing knowledge

Public speaking

Data-driven decision making

Descrição da oferta de emprego

At MHR, our employees are central to our success and play a key role in helping customers achieve sustainable high performance. With a team of over 900 professionals, we work to make things flow smoothly, whether it's for large organisations or individual employees. As businesses face rapid changes in the world of work, our team is here to help them adapt and thrive.

By focusing on the core needs of efficiency, productivity, growth, and impact, our employees use their expertise to deliver real solutions through our People and Finance platform. This system, which covers finance, HR, payroll, and learning, helps businesses run more smoothly and make better decisions in real time.

With over 40 years of experience behind us, MHR’s track record as a high-performance organisation is built on clear goals, a shared vision, and strong communication - all of which we pass on to our customers.

MHR is more than just a place to work; it’s a platform for empowerment. Joining us means bringing innovation, technology, and teamwork seamlessly removes obstacles, enhances your skills, and allow you to focus on what’s most important to you- work that matters.

With us, you’ll grow, find your flow , and make a lasting difference in your career, your team, and your impact.

MHR are looking for an ambitious, commercially minded Marketing Director to define and lead the next phase of our marketing strategy as we scale our SaaS business in the UK and expand internationally.

Aligned to our mission, values and five-year strategy, this senior leadership role will be responsible for product marketing, brand and communications. You will play a pivotal role in shaping our go-to-market strategy, influencing what and when we launch, increasing customer value and driving operational excellence.

You will bring a clear vision for the future of marketing, translate that vision into an effective strategy and build the capabilities, positioning and operating rhythm required to support sustainable growth.

Working closely with the Performance Marketing Director, you will help create a joined-up marketing function that combines compelling brand activity, clear market positioning, impactful communications and measurable demand generation.

The successful candidate will be equally comfortable setting strategic direction and getting close to the detail. You will understand how the different disciplines of modern B2B SaaS marketing work together and how to turn insight into effective go-to-market execution.

You will act as the key link between Product Management, Marketing and the wider organisation, translating our products and brand into clear, customer-focused propositions that accelerate growth across defined sectors and segments.

Strategic Leadership

• Define and deliver the departmental strategy, aligned with company objectives, market opportunities and emerging technology trends.
• Establish a clear long-term vision for product marketing, brand and communications.
• Lead the development of market positioning, propositions and messaging that differentiate the organisation and its products.
• Develop a strong market narrative that communicates what we offer, who we serve and why it matters.

Go-to-Market and Product Marketing

• Own the go-to-market strategy for all new products and services.
• Work cross-functionally to bring launches to life, creating awareness, interest and excitement around product innovation.
• Influence product roadmaps and launch priorities using customer insight, market intelligence and commercial data.
• Translate product capabilities into clear, compelling customer benefits.
• Build effective go-to-market models that increase organisational and customer value.
• Oversee partner, pricing and commercial strategies that support revenue growth and accelerate market entry.

Brand and Communications

• Shape and deliver a long-term brand strategy that supports organisational growth.
• Increase brand visibility and strengthen brand association both internally and externally.
• Lead the development of compelling communications and content that support business and brand objectives.
• Act as a senior spokesperson and advocate for the organisation, products and innovations.
• Represent the organisation confidently at industry events, customer forums, media opportunities and other public platforms.

Commercial and Operational Excellence

• Deliver agreed revenue, retention and operational KPIs.
• Use data, insight and market intelligence to inform decision-making and prioritisation.
• Optimise marketing processes, technology and resource allocation to support scalability.
• Challenge existing ways of working and identify opportunities to improve marketing effectiveness.
• Champion the use of SaaS, AI and automation to enhance customer value and competitive advantage.

People and Stakeholder Leadership

• Build, lead, mentor and retain a high-performing team.
• Foster a culture of accountability, collaboration, innovation and continuous improvement.
• Work closely with Product, Sales, Customer Success, Performance Marketing and other internal teams to deliver integrated outcomes.
• Build strong relationships with customers, partners, agencies and other external stakeholders.
• Inspire and influence colleagues at all levels across the organisation.
• Proven senior leadership experience in SaaS, technology, HCM or finance.
• Strong track record in product marketing, brand strategy and go-to-market planning.
• Experience leading successful product launches and supporting international expansion, particularly into the US.
• Strong understanding of HCM and finance markets, customer needs, regulatory requirements and competitive dynamics.
• Ability to develop compelling product positioning, market narratives and communications strategies.
• Commercially astute, analytical and data-driven, with a focus on measurable outcomes.
• Excellent communication, stakeholder management, influencing and cross-functional leadership skills.
• Experience managing strategic partnerships and improving marketing operations.
• Knowledge of emerging technologies, including AI and automation in enterprise SaaS.
• Confident public speaker and senior spokesperson for the organisation and its products.

Skills and Experience

• Strategic thinker with a strong bias for execution.
• Commercially astute and focused on measurable outcomes.
• Collaborative, empathetic and inclusive leadership style.
• Resilient and adaptable in a fast-paced and evolving environment.
• Ability to balance strategic thinking with hands-on delivery.
• Passion for innovation, technology and creating value for customers.
• Committed to delivering positive outcomes for both customers and colleagues.

Benefits to support you personally and professionally

Alongside the opportunity to work with an incredible team and express your individuality, we offer a range of personalised benefits including:

• Access to over 60 internal training courses, professional qualifications, and cross-departmental mentoring and coaching programs
• 24/7 access to a GP through Help at Hand for you and your family, confidential mental health support, and paid sick leave
• Ability to purchase or sell additional holiday days beyond 25 days and bank holidays
• Enhanced Family leave
• My MHRewards offering discounts at over 900 retailers
• Monthly employee recognition program and departmental awards
• Referral bonus scheme of up to £2,000
• Employee-led social events such as running clubs, football teams, book clubs, and bake-offs
• On-site subsidised restaurants offering a variety of fresh meals daily
• Opt-in benefits schemes such as private medical insurance and dental coverage

We value the well-being, financial stability, and inclusivity of our employees, and strive to provide a supportive working environment.

At MHR, we’re completely committed to creating a supportive and inclusive workplace where all voices are heard, and everyone feels valued and supported.

Whatever your background, abilities and experiences, if you’re excited by this role we want to hear from you.

If we receive an exceptionally high volume of applications, we reserve the right to close this vacancy earlier than originally advertised.