Chief Marketing Officer

Company Outline

Job Role: Chief Marketing Officer

Location: You can be based from any of our office locations: Birmingham, Leicester, Cannock, Cardiff, or London, with regular travel to all other UK offices

Contract Type: Permanent, Full time

Salary: Circa £120,000

What We Can Offer You: Annual Performance-Related Bonus, Share Scheme, Life Assurance, Additional Holiday Purchase and Access to Wellbeing Resources

Why do we want you?

We are seeking a strategic and influential Chief Marketing Officer (CMO) to lead and optimise our marketing functions across Wilmington plc. Your expertise in multi-channel B2B and B2C marketing, coupled with a proven track record in driving revenue growth through effective lead generation, will be instrumental in enhancing our market presence. Your ability to navigate a complex, matrixed organisation and foster strong relationships with stakeholders will be key to your success in this role.

Job purpose, tasks and responsibilities

As our CMO, you will be responsible for ensuring that the group's marketing activities drive customer acquisition and revenue growth. This includes providing clarity on customer and competitor landscapes and implementing targeted multi-channel campaigns with mechanisms to monitor and evaluate success. Additionally, you will assess and optimise the structure and capabilities of marketing teams within our business units.

You will be responsible for:

• Ensuring each Business Unit (BU) has clear competitor analysis (pricing, product, volume).
• Ensuring each BU has clear customer analysis (size of customer wallet, product requirements).
• Analysing market trends relevant to each BU.
• Monitoring the efficiency and performance of each campaign, including channels, leads, and cost of delivery.
• Evaluating the need for strategic partnerships to enhance marketing activities and support their development.
• Overseeing the performance of strategic partners against contractual deliverables, KPIs, and SLAs.
• Ensuring optimal organisational design and capability development within each marketing team.
• Optimising supporting technologies for marketing teams.

What’s the Best Thing About This Role?

You will have full autonomy to work with each Wilmington marketing team, understanding their operations and marketplaces. This blank slate allows you to direct how we maximise market opportunities and ROI, shaping the marketing teams and their campaigns to drive success.

What’s the Most Challenging Thing About This Role?

Operating within a complex, matrixed business environment, you will need experience in such settings and strong stakeholder management skills to gain the trust of the marketing teams and Managing Directors (MDs) of individual businesses. Balancing the needs of each business unit while implementing cohesive marketing strategies will be a significant challenge.

Essential and desirable capabilities

To be successful in this role, you must have / be:

• Experience in a multi-channel approach to market.
• Proficiency in managing multi-channel B2B and B2C marketing, including digital, content, brand, and social media.
• Significant experience in managing strategic partnerships, such as digital marketing agencies.
• Proven track record of growing revenue through increased lead generation.
• Consultative and hands-on approach within a matrix environment.
• Strong commercial acumen and analytical skills, with experience in data-driven decision-making.
• Inspirational leadership style and experience in fostering a performance culture.
• Ability to effectively track and accurately forecast campaign success.
• Willingness to quickly gain a deep understanding of the Business Units, their markets, and competitive landscapes.

To be successful in this role, it would be great if you have:

• Experience using CRM systems and data analytics tools to forecast, track, and optimise marketing performance.
• International marketing experience.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

Before you go....

About us

We’re Wilmington plc, a business of renowned brands helping our customers to navigate the ever-evolving regulatory landscape. We do this through providing actionable insight on the regulations that affect them, but also by providing complementary training to help them embed a culture of business conduct that is compliant with those regulations.

Find what you’re looking for

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

The Legal Bit!

The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

*Please note that this role may remain advertised until an offer of employment has been made.

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