Regional Marketing Manager

Great Jobs UK; Greater London; Remote; GBP 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a Regional Marketing Manager to drive lead generation and marketing campaigns across the UK. In this role, you will develop strategies to engage potential clients through online marketing and social media, manage regional campaigns, and collaborate with a global marketing team. Your passion for entrepreneurship and expertise in lead generation will be key as you navigate the dynamic coaching sector. This position offers the opportunity to shape marketing initiatives and make a significant impact while working remotely with occasional travel to London. If you're ready to elevate your career in a supportive environment, this role is for you.

Qualifications

• 3+ years of experience in lead generation and marketing, ideally in coaching.
• Strong understanding of online marketing and social media strategies.

Responsibilities

• Develop and execute lead-generation strategies through various channels.
• Plan and evaluate UK events strategy, including conferences and webinars.

Skills

Lead Generation

Online Marketing

Social Media Strategies

Event Planning

Analytical Skills

Project Management

Entrepreneurship Passion

Tools

Salesforce

Cognism

Dripify

Marketing Automation Tools

Job description

A Global client we support are looking for a UK based Regional Marketing Manager to join their team.

You’ll be responsible for:

• Lead Generation:
• Develop and execute lead-generation strategies through various channels, including online marketing, social media, and networking events, as well as platforms such as Cognism and Dripify.
• Identify potential clients who align with their target audience.
• Plan, execute, and evaluate UK events strategy, including conferences, webinars, and potential partnerships.
• Develop and execute regional marketing campaigns for EMEA that align with their global marketing objectives and support the EMEA sales team.
• Manage the EMEA social media strategy, aligned with global strategies, to drive leads, engagement, and awareness.
• Track and analyse marketing campaign performance.
• Work closely with the global marketing team to roll out campaigns for the UK where appropriate.
• Create a multi-channel referral and reactivation campaign to drive UK registrations.
• Attend monthly workshops in London.
• Stay up to date with marketing trends and best practices in the entrepreneurial coaching industry.
• Collaborate with the global marketing team to adapt and localise marketing content for the EMEA audience, ensuring cultural relevance and resonance.
• Work closely with the UK team and regional sales leader to align marketing efforts with sales goals.
• Analytics & Reporting:
• Track and analyse the performance of marketing initiatives, providing actionable insights and recommendations for improvement.

We also want you to have:

• Minimum of 3 years’ experience in lead generation and/or marketing, ideally within the coaching or professional development sector.
• Strong understanding of online marketing and social media strategies.
• Experience in planning/managing events.
• Highly organised and detail oriented with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team.
• Passion for entrepreneurship and helping others to succeed.
• Proficiency in Salesforce and marketing automation tools.
• Knowledge of Cognism and Dripify is a plus.
• Understanding of the UK and European market.
• Based remotely with monthly travel to London.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Business Consulting and Services