Head of Marketing

FreshTalent; London; Remote; GBP 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a strategic Head of Marketing to spearhead their marketing initiatives in the blockchain ecosystem. This role demands a seasoned professional with over 7 years of marketing experience, including leadership in the tech sector. You will be responsible for crafting marketing strategies that elevate the brand, engage communities, and drive growth. The position offers the flexibility of remote work, fostering an environment of trust and autonomy. Join a team of builders dedicated to making a significant impact in the crypto space, where your contributions will resonate with millions of users worldwide.

Benefits

Remote Work Flexibility

Empowered Decision-Making

Team Collaboration

Positive Work Environment

Qualifications

• 7+ years in marketing, with 3+ years in a leadership role in blockchain or technology.
• Proven success in developing marketing strategies for brand growth.

Responsibilities

• Develop and execute marketing strategies for new partnerships and products.
• Lead brand positioning and create compelling narratives in the blockchain space.

Skills

Marketing Leadership

Blockchain Technology

Digital Marketing Tools

Analytical Skills

Communication Skills

Tools

CRM Software

Web Analytics

Job description

About Us

We are the first chain abstraction protocol. Founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, we have facilitated over $11bn in volumes. We are leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.

We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.

Role & Responsibilities

• Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
• Shape and elevate our Protocol's brand identity within the blockchain industry.
• Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader.
• Design strategies to grow and engage developer and user communities including both digital and real-world activations.
• Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
• Cultivate relationships with KOLs, media houses, and other stakeholders both globally and in specific regions to build our presence.
• Build and manage a high-performing marketing team to drive results.
• Collaborate with product, engineering, and business development teams for cohesive messaging.
• Define, monitor, and report key marketing metrics to measure impact and guide decision-making.

Required Experience

• 7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.
• Proven track record of developing and executing successful marketing strategies that drive growth and brand recognition.
• Deep understanding of blockchain technology, decentralized applications, and the broader crypto ecosystem.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and storytelling abilities, with a talent for crafting compelling narratives.
• Proficiency in digital marketing tools and platforms, including CRM software and web analytics.
• Demonstrated leadership skills with experience building and managing teams.

What you'll like about us

• We have real scale - our product reaches millions of people in crypto and our users love us.
• No micromanagement. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders - we're always shipping.
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.

Interview Process

1. Hiring Manager Interview - First stage with the Co-Founder.
2. Take Home Test.
3. Final Interview.

Location

Remote - Europe to Australia.