Global Digital Creative Strategist: Performance Campaigns

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential is seeking a senior Digital Creative Strategist to shape performance-led content across up to 13 international markets. You will turn audience insight and campaign data into sharper messaging and better results, directly influencing investment decisions across ATL and online channels.

This hands-on role requires owning the testing roadmap, developing hypotheses and success metrics, and collaborating with designers, editors, producers, channel specialists and senior stakeholders to

Qualifications

• Senior-level role in digital campaigns across multiple markets.
• Experience shaping performance-led content and messaging.
• Ability to translate insights into testable strategies and briefs.

Responsibilities

• Own the testing and messaging roadmap, turning cross-channel performance data into priorities for audiences, hooks, formats and messaging.
• Develop structured test plans with defined hypotheses and success measures, analysing results to identify what should be produced and prioritised next.

Job description

Confidential is seeking a senior Digital Creative Strategist to shape performance-led content across up to 13 international markets. You will turn audience insight and campaign data into sharper messaging and better results, directly influencing investment decisions across ATL and online channels.

This hands-on role requires owning the testing roadmap, developing hypotheses and success metrics, and collaborating with designers, editors, producers, channel specialists and senior stakeholders to