Channel Sales Executive

Mr Fothergill's Seeds Ltd; Kentford; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the gardening industry is seeking a New Channel Sales Executive to drive sales and manage relationships with customers like Farm Shops and Allotments across the UK. The ideal candidate will have experience in direct sales, exceptional communication skills, and a passion for horticulture. This full-time role offers the opportunity to work closely with internal teams and contribute to the growth strategy of a company known for its quality seeds and products.

Qualifications

• Proven experience in new business selling in a Territory Manager role or similar.
• Ability to manage multiple customer relationships and deliver results.
• Knowledge or experience of horticulture is a distinct benefit.

Responsibilities

• Manage relationships with existing Promotional customers and open new accounts.
• Collaborate with internal teams to develop effective sales strategies.
• Build and maintain strong relationships with stakeholders.

Skills

Interpersonal skills

Communication skills

Commercial acumen

Record-keeping

Tools

Microsoft Office

Job description

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Mr Fothergill's Seeds Ltd provided pay range

This range is provided by Mr Fothergill's Seeds Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Mr Fothergill's Seeds Ltd

Talent Acquisition Manager and HR Business Partner. Advocate for Candidate and Employee experience

At Mr Fothergill's Seeds we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.

The New Channel Sales Executive will be responsible for managing the relationship with existing Promotional customers and opening new Accounts in New Channels such as Farm Shops and Allotments for Mr Fothergill’s Seeds Ltd in the UK. You will work closely with internal and external stakeholders to create, align and execute plans that drive sales and profitability with existing customers whilst also identifying new business opportunities in line with the company’s growth strategy.

Core Responsibilities:

• Sales Strategy: Collaborate with internal teams (Commercial Leadership, Trade Marketing & Supply Chain) to define, design, develop and implement effective sales strategies for each Channel.
• Identify Farm Shop Industry Events / Associations & Wholesalers: and reach out to access databases or similar to share the incremental sales and profit opportunity for placing Seeds in their outlets.
• Identify new routes to Allotments: Identify Agricultural / Allotment wholesalers or other associations to provide a cost-efficient way to unlock the opportunity for Fothergill’s seeds in Allotments across the UK.
• Leverage databases & email marketing & B2B Portal: to share Fothergill’s proposition with prospective customers, gaining initial engagement, setting them up as new customers and gaining first orders.
• Liaise with UK Head of Field Sales & Team: To leverage learning and scale activities proven by this role.
• Reach out to all existing Fothergill’s Customers: Proactively engage with each Promotion Customer to understand their requirements and match this to Fothergill’s products, taking into account target margin aspirations for each customer. Develop and nurture long-term relationships as the primary contact.
• Partner with Chief Commercial Officer to create, own and manage Plans for each Customer: Build and share a forecast for each customer and feed this demand into the Promotion Demand Plan through the demand planning process and the creation of specific work orders for bespoke activity that meets sales and profit thresholds.
• Relationship Building: Build and maintain strong working relationships with both internal and external stakeholders through proactive, clear communication against aligned expectations and lead-times, surfacing issues early, barrier busting and finding solutions to challenges.
• Record Keeping: Ensure accurate records of account activities, sales performance, and customer interactions are maintained. Regularly update CRM systems with detailed information to track progress.

We are looking for someone who is an ambitious salesperson with experience in direct sales looking to grow your career in a fast-paced environment. You will relish the opportunity to learn from experienced commercial leaders and and demonstrates:

• Proven experience in new business selling in a Territory Manager role or similar, building trust with customers over time
• The ability to manage multiple customer relationships and deliver commercial results
• Strong interpersonal and communication skills with the ability to build rapport quickly
• Commercial acumen
• Proficiency in Microsoft Office; accurate record-keeping is essential
• Ability to travel regularly in the UK
• Knowledge or experience of horticulture is a distinct benefit

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Retail and Manufacturing

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