Channel Partner Marketing Manager

Spencer - Richardson; Winsford; On-site; GBP 55,000 - 70,000; Full time

Job summary

A market-leading organization based in the United Kingdom is seeking a Channel Partner Marketing Manager. This role entails leading partner enablement and communications while driving revenue through strong dealer and reseller relationships. The ideal candidate should have experience in channel marketing and the ability to create effective marketing assets for partners. This position offers an exciting opportunity to influence the partner journey from onboarding to product launch and engage closely with sales and marketing teams.

Qualifications

• Experience in channel or partner marketing/sales.
• Understanding of OEM, dealership, or partner distribution models.
• Strong communication and relationship-building skills.
• Ability to create partner enablement and marketing assets.
• Bonus: B2B tech/SaaS experience, partner lifecycle knowledge, or co-marketing exposure.

Responsibilities

• Create toolkits, onboarding journeys, and playbooks for partners.
• Deliver updates on new products, campaigns, and marketing resources.
• Run product launches and partner co-branded campaigns.
• Product Launch Support: Equip partners with training, messaging, and materials for seamless rollouts.
• Cross-Functional Collaboration: Work with Growth Marketing and Sales to align partner activity with wider strategy and pipeline goals.

Skills

Channel marketing

Communication

Relationship-building

Job description

Spencer Richardson are proud to be supporting a high‑growth, market‑leading organisation in their search for a Channel Partner Marketing Manager.

A great opportunity for a commercially minded channel marketer who thrives on building strong partner ecosystems and driving revenue. You’ll lead partner enablement, communications, and channel campaigns, ensuring dealerships and resellers are equipped, engaged, and ready to champion a cutting‑edge product portfolio. Working closely with sales, product, and growth marketing, you’ll shape the full partner journey from onboarding to launch.

Key Focus Areas

• Partner Enablement: Create toolkits, onboarding journeys, and playbooks that give partners clear messaging and go‑to‑market direction.
• Partner Communications: Deliver consistent updates on new products, campaigns, events, and marketing resources.
• Channel Campaigns: Run product launches, partner events, joint initiatives, and co‑branded campaigns with ready‑to‑use assets.
• Product Launch Support: Equip partners with training, messaging, and materials for seamless rollouts.
• Cross‑Functional Collaboration: Work with Growth Marketing and Sales to align partner activity with wider strategy and pipeline goals.

What You’ll Bring

• Experience in channel or partner marketing/sales.
• Understanding of OEM, dealership, or partner distribution models.
• Strong communication and relationship‑building skills.
• Ability to create partner enablement and marketing assets.
• Bonus: B2B tech/SaaS experience, partner lifecycle knowledge, or co‑marketing exposure.

For more information or a confidential chat, reach out to [e-mail].