Head of Marketing, EMEA & APAC

The Channel Company; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid role

London office two days/week

35 hours per week

Holiday package

Training plan

Job summary

The Channel Company in London is seeking a Head of Marketing, EMEA & APAC to lead marketing activity across the Communities portfolio. Reporting to the Global Marketing Director, the role focuses on developing and delivering plans that drive audience growth, event performance, engagement and commercial objectives across EMEA and APAC.

The role manages a small international team (UK, Malaysia, contractor) and is a hands-on leadership position covering planning and campaign execution across

Qualifications

• 10+ years' B2B marketing experience.
• Strong event and digital marketing expertise.
• Experience developing and delivering marketing plans.
• Strong stakeholder management and communication skills.
• Comfortable working across international markets.
• Data-driven with strong commercial awareness.

Responsibilities

• Develop and deliver marketing plans across EMEA and APAC.
• Manage, coach and develop a small international team.
• Lead integrated campaigns across events, email, digital, social and web channels within the events and media business.
• Drive audience engagement, registrations and campaign performance.
• Work closely with editorial, events, audience, operations, design and global marketing teams to ensure campaigns are aligned, joined up and delivered to a high standard.
• Contribute to marketing planning and prioritisation for the Communities portfolio.
• Manage campaign budgets and regional priorities.
• Monitor campaign performance and identify opportunities for optimisation and growth.
• Ensure activity is delivered effectively across multiple markets and time zones.

Skills

B2B marketing

Event marketing

Digital marketing

Stakeholder management

International markets

Campaign planning

Data-driven

Job description

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

Role Overview

The Channel Company is seeking a Head of Marketing, EMEA & APAC to lead marketing activity across the Communities portfolio.

Reporting to the Global Marketing Director, the role is responsible for developing and delivering marketing plans that support audience growth, event performance, engagement and commercial objectives across EMEA and APAC.

The role manages a small international team consisting of 2 team members in the UK, 1 team member in Malaysia and a contractor.

This is a hands-on leadership role combining team management, marketing planning and campaign execution in a fast-paced international environment.

Key Responsibilities

• Develop and deliver marketing plans across EMEA and APAC.


• Manage, coach and develop a small international team.


• Lead integrated campaigns across events, email, digital, social and web channels within the events and media business.


• Drive audience engagement, registrations and campaign performance.


• Work closely with editorial, events, audience, operations, design and global marketing teams to ensure campaigns are aligned, joined up and delivered to a high standard.


• Contribute to marketing planning and prioritisation for the Communities portfolio.


• Manage campaign budgets and regional priorities.


• Monitor campaign performance and identify opportunities for optimisation and growth.


• Ensure activity is delivered effectively across multiple markets and time zones.

Experience

• 10+ years' B2B marketing experience.


• Strong event and digital marketing expertise.


• Experience developing and delivering marketing plans.


• Strong stakeholder management and communication skills.


• Comfortable working across international markets.


• Data-driven with strong commercial awareness.

What's on offer:

• 35 hours of work per week


• Generous Holiday package + National bank holidays


• Opportunity to join a growing business with lots of opportunities to influence.


• This is a hybrid role , with two days per week in our London office located in Borough High Street.


• Temporary International Remote Working Opportunities


• A tailored training and induction plan - we want you to succeed!


• Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver


• The opportunity to work within a globally diverse team


• The opportunity to learn new skills in an ever-changing and adaptable business