Catering Sales Manager

TN United Kingdom; Liverpool City Region; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a dynamic Catering Sales Manager to drive growth and build lasting customer relationships. This role offers flexibility beyond traditional hours, allowing you to maintain a healthy work-life balance. You will be part of the UK's largest food and drink wholesaler, recognized for its commitment to diversity and inclusion. With opportunities for professional development and a performance-related bonus scheme, this position is perfect for those passionate about sales in the catering sector. Join a team where every voice matters and contribute to a thriving business environment.

Benefits

10% off all Booker purchases

Access to Tesco Colleague Clubcard

Up to 30% off insurance products

Save As You Earn Scheme

Health and Wellbeing support

Performance-related bonus scheme

Car allowance

Training & development opportunities

Catering sales incentive scheme

Qualifications

• Proven track record in sales, ideally within the food/catering sector.
• Excellent verbal and written communication skills are essential.

Responsibilities

• Identify and develop new business opportunities in the targeted area.
• Build and maintain strong relationships with customers.
• Collaborate with internal teams to meet customer needs.

Skills

Sales Experience

Account Management

Business Development

Communication Skills

Commercial Awareness

Education

Bachelor's Degree (Preferred)

Job description

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Booker • Broad Oak Road CANTERBURY • Apply by 20-May-2025

About the role

Job Type: Full time, part time, and flexible working will be considered—our hours aren’t 9am-5pm, so yours don’t need to be either! Let’s explore at interview how we can accommodate a great work/life balance for you!

At Booker, we pride ourselves on delivering a diverse range of high-quality food and drink products to caterers, restaurants, pubs, and other food service businesses. We believe that a diverse and inclusive environment establishes a sense of belonging among our employees, making them feel welcome, more connected, and productive. Our dedication to excellence and customer satisfaction distinguishes us in the industry, and we aim to build on this success!

To support our continued growth in catering sales, we are seeking a talented Catering Sales Manager to elevate our sales and foster long-lasting relationships with our customers. In return, we offer the potential to earn additional fixed payments for achieving stretch growth in your designated areas—find out more at interview!

Curious about what sets us apart? Here are some key features and benefits of our business:

• UK’s Largest Food and Drink Wholesaler - we are the biggest and fastest-growing supplier to the independent catering market
• Leading Catering Butcher - with over 20% of the UK’s master butchers working for us, we offer expert advice to enhance dishes and increase our customers' menu options and profits
• Award-Winning Own Label Brands - recognized for quality and value
• Experienced Team - over 100 Catering Sales Managers building great customer relationships
• A Place To Get On – committed to supporting your career development through upskilling, mentorship, and growth opportunities
• Every Voice Matters – encouraging sharing insights and ideas to shape our business, fostering an inclusive environment

Interested? We look forward to reading your application!

What is in it for you

• 10% off all Booker purchases, with double discount events up to three times a year
• Access to a Tesco Colleague Clubcard after three months, offering additional discounts and perks
• Up to 30% off insurance products such as Pet, Home & Car
• Save As You Earn Scheme
• Health and Wellbeing support via Virtual GP and Employee Assistance Programme, accessible 24/7, plus many more benefits!
• Performance-related bonus scheme up to 6%
• Car allowance where applicable
• Training & development opportunities
• Catering sales incentive scheme for additional earning opportunities

You will be responsible for

• Identifying and developing new and existing business opportunities within your targeted area
• Building and maintaining strong relationships with current and prospective customers
• Collaborating with internal teams to meet customer needs and drive sustainable profits
• Staying updated on market trends and sharing knowledge with customers and the business
• Representing the company at industry events and trade shows
• Following our Business Code of Conduct, acting with integrity, championing diversity and inclusion

You will need

• Proven track record in sales, account management, or business development, ideally within the food/catering sector (other sectors considered)
• Understanding of the catering/food service market or willingness to learn
• Excellent verbal and written communication skills, with active listening
• Ability to build rapport and adapt style to meet customer needs
• Willingness to learn about our products, club cards, and rewards
• Ability to handle objections and stay positive in challenging situations
• Self-motivated, goal-oriented, able to work independently and in a team
• Good commercial awareness for profitable decisions

About us

Booker is the UK's leading food & drink wholesaler, serving independent retailers, caterers, and small businesses across the country. With over 190 branches, distribution centres, logistics sites, and support centres nationwide, we are committed to diversity, equity, and inclusion. We welcome conversations about flexible working to support all our colleagues' needs.