Campaign Measurement & Impact Lead

Philips; Farnborough; On-site; GBP 39,000 - 62,000; Full time

Benefits offered by this job

Generous pension contribution

Private healthcare

Flexible benefits

Family-friendly policies

Learning opportunities

Job summary

Philips is seeking an Advertising Effectiveness Lead to measure the impact of advertising on our app and to build scalable measurement products and processes. You’ll work with Sales, Ad Operations, Product, Data and external partners to translate results into actionable recommendations.

You’ll define strategies, lead studies, develop dashboards, and train commercial teams to discuss measurement with clients while ensuring privacy and data integrity. Office presence 3 days/week in Farnborough, UK.

Qualifications

• Experience in advertising measurement, media research, marketing science, analytics or a related field.
• A track record of measuring campaigns for publishers, platforms, agencies or brands.
• Familiarity with brand lift studies, survey research, attribution and campaign effectiveness methods.
• Strong analytical skills and the ability to explain findings clearly to non-technical audiences.
• Experience turning measurement into commercial tools, client recommendations or sales enablement.

Responsibilities

• Define the measurement strategy for brand campaigns across our app and any associated channels.
• Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
• Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
• Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
• Build repeatable measurement packages that the sales team can explain and sell.
• Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
• Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
• Manage relationships with research vendors, measurement platforms and other external partners.
• Set standards for study design, methodology, privacy and responsible use of data.
• Train and support commercial teams so they can confidently discuss measurement with clients.
• Track market developments and bring forward new approaches that improve the value of our advertising offer.

Skills

Advertising measurement

Brand lift studies

Survey research

Data storytelling

Stakeholder management

Job description

Philips is seeking an Advertising Effectiveness Lead to measure the impact of advertising on our app and to build scalable measurement products and processes. You’ll work with Sales, Ad Operations, Product, Data and external partners to translate results into actionable recommendations.

You’ll define strategies, lead studies, develop dashboards, and train commercial teams to discuss measurement with clients while ensuring privacy and data integrity. Office presence 3 days/week in Farnborough, UK.