Advertising Effectiveness Lead

0001 National; Farnborough; On-site; GBP 39,000 - 62,000; Full time

Benefits offered by this job

Generous pension contribution

Private healthcare

Flexible benefits

Family-friendly policies

Learning opportunities

Job summary

Philips is seeking an Advertising Effectiveness Lead to measure the impact of advertising on our app and to build scalable measurement products and processes. You’ll work with Sales, Ad Operations, Product, Data and external partners to translate results into actionable recommendations.

You’ll define strategies, lead studies, develop dashboards, and train commercial teams to discuss measurement with clients while ensuring privacy and data integrity. Office presence 3 days/week in Farnborough, UK.

Qualifications

• Experience in advertising measurement, media research, marketing science, analytics or a related field.
• A track record of measuring campaigns for publishers, platforms, agencies or brands.
• Familiarity with brand lift studies, survey research, attribution and campaign effectiveness methods.
• Strong analytical skills and the ability to explain findings clearly to non-technical audiences.
• Experience turning measurement into commercial tools, client recommendations or sales enablement.

Responsibilities

• Define the measurement strategy for brand campaigns across our app and any associated channels.
• Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
• Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
• Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
• Build repeatable measurement packages that the sales team can explain and sell.
• Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
• Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
• Manage relationships with research vendors, measurement platforms and other external partners.
• Set standards for study design, methodology, privacy and responsible use of data.
• Train and support commercial teams so they can confidently discuss measurement with clients.
• Track market developments and bring forward new approaches that improve the value of our advertising offer.

Skills

Advertising measurement

Brand lift studies

Survey research

Data storytelling

Stakeholder management

Job description

Job Title Advertising Effectiveness Lead Job Description We’re looking for a measurement leader to show brands the impact of advertising on our app. You’ll build a clear, credible approach to measuring campaign performance across our inventory, turn results into useful recommendations, and help our commercial team demonstrate the value of partnering with us. You’ll work across Sales, Ad Operations, Product, Data and external research partners. The role combines hands-on campaign analysis with building the measurement products and processes that can scale as the business grows.

What you’ll do

• Define the measurement strategy for brand campaigns across our app and any associated channels.
• Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
• Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
• Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
• Build repeatable measurement packages that the sales team can explain and sell.
• Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
• Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
• Manage relationships with research vendors, measurement platforms and other external partners.
• Set standards for study design, methodology, privacy and responsible use of data.
• Train and support commercial teams so they can confidently discuss measurement with clients.
• Track market developments and bring forward new approaches that improve the value of our advertising offer.

What you’ll bring

• Experience in advertising measurement, media research, marketing science, analytics or a related field.
• A track record of measuring campaigns for publishers, platforms, agencies or brands.
• Familiarity with brand lift studies, survey research, attribution and campaign effectiveness methods.
• Strong analytical skills and the ability to explain findings clearly to non-technical audiences.
• Experience turning measurement into commercial tools, client recommendations or sales enablement.
• Confidence working across Sales, Product, Data and Operations teams.
• Good judgement around research quality, privacy and the limits of what campaign data can show.
• Clear written and verbal communication skills, including presenting results to senior clients.

What success looks like

• Brands understand what our campaigns delivered and what they learned.
• Measurement is included in more proposals and is straightforward to activate.
• Campaign reporting is timely, consistent and trusted by clients.
• Insights lead to useful recommendations, repeat investment and stronger case studies.
• Our measurement offer grows without compromising research quality or user privacy.

Compensation & benefits

The base salary range for this role is between 39,300.00£ - 61,800.00£.

• generous pension contribution
• private healthcare
• flexible benefits
• family friendly policies
• learning opportunities

We also have plenty of learning opportunities to support your development at Philips.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people’s lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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