Brand Campaign Measurement & Insights Lead

Philips; Farnborough; Hybrid; GBP 39,000 - 62,000; Full time

Job summary

Philips in the United Kingdom is seeking an Advertising Effectiveness Lead to define how we measure brand campaigns across our app and related channels. You will build credible frameworks and translate results into practical recommendations that help the commercial team demonstrate value to clients.

You’ll collaborate with Sales, Ad Operations, Product, Data and external partners to develop scalable measurement processes, dashboards and repeatable packages that support proposals and win business.

Qualifications

• Experience in advertising measurement and media research.
• Proven track record measuring campaigns for publishers, platforms, agencies or brands.
• Ability to translate data into actionable insights for sales and clients.
• Strong written and verbal communication for senior clients.

Responsibilities

• Define the measurement strategy for brand campaigns across our app and any associated channels.
• Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
• Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
• Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
• Build repeatable measurement packages that the sales team can explain and sell.
• Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
• Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
• Manage relationships with research vendors, measurement platforms and other external partners.
• Set standards for study design, methodology, privacy and responsible use of data.
• Train and support commercial teams so they can confidently discuss measurement with clients.
• Track market developments and bring forward new approaches that improve the value of our advertising offer.

Skills

Advertising measurement

Campaign measurement

Brand lift studies

Data analytics

Cross-functional collaboration

Survey research

Attribution methods

Communication skills

Research privacy

Client recommendations

Job description

Philips in the United Kingdom is seeking an Advertising Effectiveness Lead to define how we measure brand campaigns across our app and related channels. You will build credible frameworks and translate results into practical recommendations that help the commercial team demonstrate value to clients.

You’ll collaborate with Sales, Ad Operations, Product, Data and external partners to develop scalable measurement processes, dashboards and repeatable packages that support proposals and win business.