Digital Measurement & Outcomes Lead

The Media Research Group (MRG); Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

The Media Research Group (MRG) is seeking a Measurement and Effectiveness Lead to join the Ad Product team. This role focuses on digital measurement studies of campaigns, providing expertise in metrics and analytics.

The candidate will be responsible for creating and implementing strategies that prove the effectiveness of digital campaigns, managing relationships with external measurement suppliers, and delivering insightful reporting to clients.

Qualifications

• 4+ years in adtech, media, or research with a focus on media effectiveness.
• Ability to relay complex data in plain language.
• Strong knowledge of digital measurement suppliers and research tools.

Responsibilities

• Develop digital measurement solutions for campaigns.
• Create reports on campaign performance metrics.
• Manage implementation of measurement strategies.

Skills

Digital Advertising Metrics Knowledge

Data Storytelling

Stakeholder Management

Analytical Skills

Survey Writing Proficiency

Tools

Microsoft Excel

Microsoft PowerPoint

Google Ad Manager

Job description

The Media Research Group (MRG) is seeking a Measurement and Effectiveness Lead to join the Ad Product team. This role focuses on digital measurement studies of campaigns, providing expertise in metrics and analytics.

The candidate will be responsible for creating and implementing strategies that prove the effectiveness of digital campaigns, managing relationships with external measurement suppliers, and delivering insightful reporting to clients.