Business Development Representative EMEA

Xero; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Boost days in office

Great Place to Work UK accreditation

Job summary

Xero is looking for a Business Development Representative to generate demand within a defined territory and qualify high-value leads. You will collaborate with Account Executives to refine outreach strategies and ensure smooth handoffs of prospects.

You’ll engage across multi-channel channels, build relationships with potential accounting and bookkeeping partners, and maintain strong data integrity in Salesforce to measure progress and optimize performance.

Qualifications

• Experience in generating leads and building relationships with prospects.
• Ability to design targeted outreach strategies across multiple channels.
• Proven track record of meeting or exceeding sales quotas.

Responsibilities

• Drive demand within a defined territory and qualify high-value leads.
• Collaborate with Account Executives to refine lead generation strategies.
• Ensure smooth handover of qualified prospects to sales teams.
• Maintain data integrity in Salesforce to track progress and optimize performance.

Skills

Lead generation

Relationship building

Sales outreach

Multi-channel outreach

CRM (Salesforce)

Tools

Salesforce

LinkedIn Sales Navigator

Job description

The role & impact

As a Business Development Representative, you will be the driving force behind generating demand for our platform and solutions within a defined territory. By identifying and qualifying high-value leads, you will play a critical role in creating revenue opportunities that directly contribute to our mission of making small business beautiful.

The role & impact

As a Business Development Representative, you will be the driving force behind generating demand for our platform and solutions within a defined territory. By identifying and qualifying high-value leads, you will play a critical role in creating revenue opportunities that directly contribute to our mission of making small business beautiful.

You will act as a thought leader and a credible face of the brand at industry events, attracting partners who share our vision. Your work ensures that more small businesses gain access to the big business technology they need to thrive, helping to build a stronger global economy.

The Team & How They Connect

You will join a goal-motivated sales team that thrives on achieving outcomes and building lasting relationships. Working closely with Account Executives, you will refine lead generation strategies and ensure a seamless handover of qualified prospects.

The team is currently working on

• Executing multi-channel demand generation plans using prospecting lists, social media, and targeted marketing.
• Identifying key decision-makers through deep research into potential accounting and bookkeeping partners.
• Managing proactive outbound engagement to qualify prospects and route them to the appropriate sales representatives.
• Maintaining a high standard of data integrity within Salesforce to track progress and optimise channel performance.

Where And How You Can Work

Xero is a Great Place to Work UK accredited. We offer a flexible working environment that balances focused remote work with collaborative "boost days" in our modern office spaces. This hybrid approach allows you to stay connected with your team while maintaining the autonomy needed to manage your territory effectively.

Here are some of the things we are looking for

• You possess a natural ability to form trusting relationships and anticipate the needs of various stakeholders.
• Your communication style is clear, persuasive, and professional across both written and verbal channels.
• Using multiple platforms comes easily to you, and you have a proven ability to develop targeted strategies to drive interest in software solutions.
• Adapting to new technology and software is something you do quickly and with a high degree of technical curiosity.
• You bring a strong work ethic and thrive in fast-paced environments where success is measured by clear metrics and quotas.
• Being detail-oriented is a core strength, especially when it comes to managing complex prospecting activities and organisational tasks.