Business Development & Marketing Manager

Fieldfisher; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading European law firm seeks a Business Development Manager to support strategy execution and client relationship management. The role involves coordinating marketing activities, managing BD campaigns, and developing client value propositions. Candidates should have a degree, strong communication skills, and at least three years of experience in a similar role within a professional services environment. The firm offers a vibrant culture and comprehensive benefits including private medical insurance and professional development opportunities.

Benefits

Private medical insurance

Health cash plan

Dental insurance

Life assurance

Matched pension contributions up to 7%

Holiday trading

Qualifications

• At least 3 years of experience in a BD or marketing managerial role within a professional services environment.
• Experience in a disputes practice in a law firm is preferred.

Responsibilities

• Support the development of the practice strategy and sub-group business plans.
• Manage client relationships and conduct market research for BD campaigns.
• Deliver marketing initiatives and create collateral for outreach.

Skills

Excellent relationship building skills

Strong verbal and written communication skills

Strong digital skills

Exceptional project management skills

Stakeholder management experience

Education

Degree-educated

Job description

The candidate will be working with a group of highly engaged stakeholders, be supported by a Business Development Executive and collaborate closely with the firm's Digital Marketing, Events & Communications, Bids and international Business Development teams.

What You'll Do

Business Development Strategy

• Support the development of the practice strategy and sub-group business plans.
• Execution and communication of the strategy to the wider firm and the market.

Client Relationship Management and Targeting

• Client account planning and relationship management.
• Client research and targeting.
• Development of value propositions for clients and targets.
• Cross‑selling within existing clients.
• Relationship development with intermediaries and overseas law firms.

Campaign Development and Delivery

• Market research and horizon scanning to identify thought leadership and BD campaign opportunities.
• Campaign development and delivery to achieve high BD activity for the practice and increase its profile in the market.
• Project‑management of the full cycle of practice campaigns providing insight into ROI and performance.

Marketing Activities and Infrastructure

• Delivery of marketing activities and proficient use of marketing systems and processes for effective client outreach.
• Creation, maintenance and distribution of the group's marketing collateral including brochures, intranet and website pages, social media posts, client alerts and practice newsletters.
• Development of a reliable process and infrastructure in relation to the group's marketing activities, such as contact mailing lists, credentials database and the local use of the firm's CRM system.

Co‑ordination

• Cross‑practice relationship‑building and collaboration with international teams to identify key opportunities for involvement.
• Supervision of the event planning to ensure BD ROI is tracked and opportunities identified and followed up.
• Co‑ordinate delivery of the group's RFPs, pitches, directories and award submissions.
• Coordinate marketing activities in collaboration with international teams to deliver marketing collateral, ensuring it is on message and within brand guidelines.

Business Development Skills Development and Training

• Strategic advice and ongoing development of lawyers' BD knowledge and skills.
• Business Development training for teams and individuals.

This is an exciting opportunity for an experienced individual who has an exceptional track record in delivering high‑quality and high‑impact BD and marketing programmes from within a global professional services firm. The role requires a commercial mindset and the ability to demonstrate a high level of initiative to translate emerging business issues and developments into opportunities.

Qualifications

• Degree‑educated.
• At least 3 years of experience of working in a BD and/or marketing managerial role within a professional services environment, including time in a disputes practice in a law firm.
• Excellent relationship building skills and experience.
• Strong verbal and written communication skills.
• Strong digital skills and understanding of digital and social media channels.
• A collaborative, strong team player approach.
• Exceptional project management skills, with the ability to prioritise tasks.
• Strong stakeholder management experience.

What do we offer?

• You can be yourself: It takes everyone to make us who we are. We're a culture of diverse perspectives, with each of us making unique contributions that make us better together.
• In the office or WFH?: We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
• Beyond salary: We offer plenty of benefits – private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more.
• Come for the WOW views: Riverbank House is in the City, just next to London Bridge with stunning views of The Shard and Tower Bridge. It's a short walk from Monument/Bank.
• Nurturing your talent: Take a 'build a career' approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.
• Funnel your interests: You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.

Inclusion

We don't have a type. We believe our differences are our strengths; varied cultures, approaches and experiences can only benefit us.

Next Steps

1. Click 'Apply Now', complete an online application and upload a CV.
2. Successful applications will be invited to a 20‑30 minute introductory call with a recruiter.
3. Every role recruits differently. We'll always let you know what to expect from the process, so you get no surprises.
4. For hybrid opportunities, you will be invited to visit our offices for a face‑to‑face meeting.
5. We try to make sure the process takes around 2‑3 weeks only, but we can't always promise that. We will work around everyone's availability. You can contact us at [e-mail].
6. We recruit on a rolling basis. Your application may be reviewed before the application deadline. We accept applications until we have filled the role.

Fieldfisher is a European law firm with offices across the UK, Europe and beyond. With 1,800 people across 25 offices in 13 countries we provide market‑leading practice across corporate, finance, real estate, energy, natural resources, technology and life sciences.