Business Development Manager

Staffbase Recruitment; Stafford; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Company vehicle

Hybrid working (3 days office, 2 days?

Commission structure

Job summary

Staffbase Recruitment have been appointed to recruit an experienced Sales Manager / Business Development Manager for a well-established supplier of industrial computers and related technical products. This role focuses on winning new business, expanding key accounts and driving profitable growth across engineering, manufacturing and industrial sectors.

The position offers a salary package of £60,000–£70,000 basic with commission and benefits, plus strong long-term career progression in a

Qualifications

• Proven experience in B2B technical sales and account management.
• Track record of winning new business and developing long-term relationships.
• Experience selling industrial computers, industrial PCs or related technical products.
• Experience selling to OEMs, machine builders, systems integrators or industrial manufacturers.
• Strong technical understanding of industrial computer hardware.
• Excellent negotiation, communication and relationship-building skills.

Responsibilities

• Identify, develop and secure new business opportunities across engineering, manufacturing and industrial technology markets.
• Promote and sell industrial computers, industrial PCs and associated technical products.
• Develop relationships with OEMs, machine builders, systems integrators and industrial equipment manufacturers.
• Manage and develop existing customer accounts while identifying opportunities for additional revenue.
• Build and maintain a strong sales pipeline and achieve agreed sales and profitability targets.
• Identify new markets, applications and customers to support continued business growth.
• Work closely with customers to understand technical requirements and recommend suitable products and solutions.
• Prepare and negotiate quotations, pricing, proposals and commercial agreements.
• Manage the complete sales process from initial enquiry through to successful order conversion.
• Develop strong relationships with Engineering Managers, Technical Directors, Procurement Managers and other key decision-makers.
• Work closely with internal technical teams and suppliers to develop customer-specific solutions.
• Attend customer meetings, exhibitions and industry events to promote products and develop new business.
• Maintain accurate CRM records, sales forecasts and pipeline information.
• Provide regular sales performance reports and updates to senior management.

Skills

B2B technical sales

New business development

Key account management

Negotiation

Tools

CRM software

Job description

Staffbase Recruitment have been appointed to recruit an experienced Sales Manager / Business Development Manager for a well-established and successful supplier of industrial computers and associated technical products.

We are seeking a commercially driven and ambitious technical sales professional with a proven track record of winning new business, developing key customer accounts and delivering profitable sales growth.

This is an excellent opportunity to join a successful technology business offering an attractive salary package, excellent commission potential and genuine long-term career progression.

Salary 60K - 70K Basic + Commission + Benefits

The successful candidate will be responsible for developing new business opportunities, managing existing customer relationships and increasing sales of industrial computers and related technology solutions to customers across a range of engineering, manufacturing and industrial sectors.

The Role:

• Identify, develop and secure new business opportunities across engineering, manufacturing and industrial technology markets.
• Promote and sell industrial computers, industrial PCs and associated technical products.
• Develop relationships with OEMs, machine builders, systems integrators and industrial equipment manufacturers.
• Manage and develop existing customer accounts while identifying opportunities for additional revenue.
• Build and maintain a strong sales pipeline and achieve agreed sales and profitability targets.
• Identify new markets, applications and customers to support continued business growth.
• Work closely with customers to understand technical requirements and recommend suitable products and solutions.
• Prepare and negotiate quotations, pricing, proposals and commercial agreements.
• Manage the complete sales process from initial enquiry through to successful order conversion.
• Develop strong relationships with Engineering Managers, Technical Directors, Procurement Managers and other key decision-makers.
• Work closely with internal technical teams and suppliers to develop customer‑specific solutions.
• Attend customer meetings, exhibitions and industry events to promote products and develop new business.
• Maintain accurate CRM records, sales forecasts and pipeline information.
• Provide regular sales performance reports and updates to senior management.

Candidates:

We are looking for an experienced Sales Manager, Business Development Manager, Technical Sales Manager, Key Account Manager or Field Sales Engineer with a background in technical product sales. You will ideally have:

• Proven experience in B2B technical sales, business development or account management.
• A successful track record of winning new business and developing long‑term customer relationships.
• Previous experience selling industrial computers, industrial PCs, industrial electronics or related technical products would be highly advantageous.
• Experience selling to OEMs, machine builders, systems integrators or industrial manufacturers.
• A good technical understanding of industrial computer hardware and associated technologies.
• The ability to discuss technical product specifications and requirements with engineering and technical decision‑makers.
• Excellent sales, negotiation, communication and relationship‑building skills.
• Strong commercial awareness, including pricing, margins and profitability.
• Experience managing sales pipelines, forecasting revenue and achieving sales targets.
• A proactive, self‑motivated and results‑driven approach.
• Excellent organisational and customer management skills.
• The ambition and drive to develop a successful long‑term career within a growing technology business.

Previous experience in one or more of the following areas would be particularly advantageous:

• Industrial Electronics
• Industrial Computers / Industrial PCs
• Computer Hardware
• Panel PCs & Industrial Displays
• Industrial Automation
• Industrial IoT & Edge Computing
• OEM Manufacturing
• Systems Integration
• Engineering & Technical Sales

Candidates with strong technical sales experience in related industrial or engineering markets will also be considered.

Benefits:

• 60,000- 70,000 basic salary, negotiable depending on experience.
• 90,000- 100,000 OTE, including performance‑related commission.
• Hybrid working: 3 days office‑based and 2 days field‑based or working from home.
• Company Vehicle
• Excellent long‑term career progression opportunities.
• Outstanding long‑term earnings potential.
• Support from experienced technical and commercial teams.
• Opportunity to work with a range of innovative industrial products.
• Excellent opportunity to develop new markets, major customer accounts and long‑term business relationships.