Business Development Manager

Advania-UK; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Advania-UK is seeking a Business Development Manager to drive MSP product growth within the SMB market, balancing new business development with account management. The role involves selling MSP products, self-generating leads, collaborating with marketing and technical teams, and maintaining CRM records.

The hybrid work policy allows a balance of office and home days. Candidates should have a proven B2B sales track record in technology/MSP sectors and a strong ability to build pipelines and

Qualifications

• Proven track record in B2B sales, preferably within technology/MSP.
• Experience selling to SMB clients with both new business and account expansion.
• Strong lead generation and prospecting skills.
• Excellent communication, negotiation, and presentation abilities.
• Independent worker who can collaborate with teams.
• Energetic, motivated and resilient to achieve targets.

Responsibilities

• Sell MSP product sets to SMB clients, maximizing revenue growth.
• Identify, pursue, and convert new business prospects through outreach and networking.
• Upsell and cross-sell to existing clients, expanding portfolio penetration.
• Self-generate leads via research, cold calling, events, and referrals.
• Deliver against sales campaigns; meet targets and KPIs.
• Develop tailored solutions for clients based on their business needs.
• Maintain records of sales activity, pipeline, and client interactions in CRM.
• Collaborate with marketing, technical, and account management teams.

Skills

B2B sales

Lead generation

Prospecting

Negotiation

Presentation

CRM proficiency

Tools

CRM platforms

Job description

Business Development Manager

Position Overview

As a Business Development Manager, you will be responsible for driving the growth of MSP product sets within the SMB client base. The primary focus is on both upselling to existing customers and acquiring new clients in the market.

This is a 50% new business & 50% account manager.

Salary & Benefits

The budgeted salary for this role competitor within the market + competitive commission structure

Hybrid working

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.

Responsibilities

• Sell MSP product sets to small and medium-sized business clients, maximising opportunities for revenue growth.
• Identify, pursue, and convert new business prospects through proactive outreach and networking.
• Upsell and cross-sell to existing clients, building strong relationships and expanding portfolio penetration.
• Self-generate leads via research, cold calling, attending events, and leveraging referrals.
• Deliver against company-led sales campaigns, ensuring targets and KPIs are consistently met.
• Develop tailored solutions for clients, understanding their unique business needs and recommending appropriate MSP products.
• Maintain accurate records of sales activity, pipeline, and client interactions in CRM systems.
• Collaborate with marketing, technical, and account management teams to drive customer success and satisfaction.
• Stay up to date with industry trends, competitor offerings, and market developments relevant to MSP products.

What Success Looks Like

• Build and maintain a qualified sales pipeline
• Sourced through a combination of self-generated opportunities, referrals and VAR partner relationships
• Generate an agreed amount of qualified new business opportunities and new client wins per month

Qualifications & Experience

• Proven track record in B2B sales, preferably within the technology, managed services, or MSP sector.
• Experience selling to SMB clients, with demonstrable success in both new business generation and account expansion.
• Strong lead generation and prospecting skills; confident in self-starting and building a sales pipeline from scratch.
• Excellent communication, negotiation, and presentation abilities.
• Ability to work independently and as part of a collaborative team.
• High level of energy, motivation, and resilience to achieve and exceed targets.
• Organisational skills with attention to detail in managing multiple accounts and priorities.
• Competency in using CRM platforms and sales tools to manage workflow and reporting.

About Us:

We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment.

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