Business Development Manager

Its Lolly Ltd; Braintree; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading software and technology firm in the hospitality sector is seeking a Business Development Manager in Braintree. The role involves identifying new business opportunities, building client relationships, and driving revenue growth. Ideal candidates will have 5+ years in sales, excellent communication skills, and a strong understanding of market trends.

Qualifications

• 5+ years in sales and business development, specifically in hospitality tech/SaaS.
• Strong track record of new business development.
• Ability to identify and engage potential clients.

Responsibilities

• Identify and pursue new business opportunities.
• Develop and execute strategic plans to achieve sales targets.
• Build and maintain strong client relationships.

Skills

Communication

Negotiation

Problem-solving

Commercial awareness

Stakeholder engagement

Tools

CRM proficiency

Job description

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Role Title: Business Development Manager

Based in Braintree, Lolly is a leading software and technology firm in the hospitality sector producing a wide range of state-of-the-art technology solutions including robot waiters, facial verification, mobile apps, EPoS, and payment solutions.

Our mission is to make technology simple by implementing the best solutions, incorporating reliable and intuitive technology, and providing first-class after-sales customer care.

We aim to create a technology hub for now and the future.

About the Role

Reporting to the CEO, we are seeking a highly motivated and results-driven Business Development Manager to join our team. This role will be responsible for identifying new business opportunities, building and maintaining strong client relationships, and driving revenue growth through strategic partnerships and sales initiatives. The ideal candidate will have a proven track record in business development, excellent communication skills, and a deep understanding of market trends.

Responsibilities

1. Identify, evaluate, and pursue new business opportunities in target markets
2. Develop and execute strategic plans to achieve sales targets and expand the customer base
3. Build and maintain strong, long-lasting client relationships
4. Negotiate contracts and close agreements to maximize profits
5. Collaborate with marketing, product, and operations teams to ensure alignment and support for business development initiatives
6. Conduct market research and competitive analysis to inform strategic decisions
7. Represent the company at industry events, conferences, and networking opportunities
8. Provide regular reports on sales pipeline, forecasts, and performance metrics

About You

We’re looking for someone who is:

• Organised and solutions-focused, with the ability to juggle multiple campaigns and priorities.
• A strong problem-solver who can navigate challenges and think on their feet.
• Creative, with a flair for ideation and campaign development.
• Comfortable working within fast-paced, collaborative environments.
• Confident bringing new ideas and suggesting new ways of doing things.
• A natural communicator who works well across teams and disciplines.

Key Skills & Requirements

• Proven experience of 5+ years in sales and business development, specifically within the EPOS and hospitality tech/SaaS industries. Please note this is a must to be considered for the role.
• Strong track record of new business development, with a hunter mentality and experience driving outbound sales.
• Demonstrated ability to sell software solutions, with an understanding of subscription models and cloud-based platforms.
• Familiarity with hospitality, QSR, education, stadia, or leisure venues – experience selling into these sectors is highly desirable.
• Strong understanding of both EPOS hardware and software ecosystems.
• Excellent communication and stakeholder engagement skills, with experience presenting to operational and senior leadership decision-makers.
• Strong negotiation, commercial awareness, and tender process experience.
• CRM proficiency to track pipeline, contacts, meetings, or similar.
• Ability to balance short-term sales goals with long-term strategic sales development goals.
• Ability to identify, target, and engage potential clients in the stadia, hospitality, education, leisure, and events sectors.
• Focus on promoting high-margin software solutions, while cross-selling hardware to create value propositions.
• Proven track record of driving end-to-end sales processes from lead generation, proposals, negotiations through to sale.
• Ability to work independently as well as part of a cross-functional team.
• Stay ahead of industry trends and competitor analysis to position the business as a market leader.

Why Join Us?

We are one of the leading omni-channel retailers across the UK, and more than that, we are a great place to work. We value you and your development. We pride ourselves on providing our team members with opportunities, ongoing training, and development to advance their skills.

Our goal is to create a fun and creative environment where your success matters to us, and you are equipped with the right tools, support, and platform to achieve your goals. We want every team member to be happy in their work, contribute, and add value to the business.

Diversity

At Lolly, we believe in creating a positive environment where our differences are respected and each of us feels valued. Treating people fairly is part of our values and at the core of our culture. As an inclusive employer, all qualified candidates will be considered regardless of race, ethnicity, religion, age, socioeconomic background, gender identity or expression, sexual orientation, pregnancy, maternity, caring responsibilities, marital status, nationality, or disability, including invisible disabilities and neurodiversity.

We recognize that diverse perspectives help us provide excellent service to our customers and foster a dynamic workplace.

We understand that a great hire might not meet every requirement listed. If you see yourself elevating our team, we want to hear your story. Diversity also means building happy teams of colleagues eager to learn, develop, and be inspired by each other's different experiences.

Hiring Process

We review applications individually. If we think you're a good fit, we will invite you for an informal Teams chat to discuss the role and see if we're a good match. We value honest conversations, giving you the chance to learn more about the role and share why you believe this is the right next step in your career. We look forward to your application and hope to meet you soon.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Software Development