Business Development Lead - Fleet & Auto ROI Solutions

ACTIVATE GROUP LIMITED; Peterborough; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

33 days holiday, including bank/public

Personal health cash plan

Enhanced maternity/paternity/adoption

Life assurance

Breakfasts and fresh fruit

Team celebrations

Job summary

Activate Group is hiring a Business Development Manager to drive new customer acquisition for FleetScout and AutoPad AVI across the fleet, transport, and dealership sectors. You will own the full sales cycle from initial outreach to contract signature, with support from a Solutions Engineer.

This hunter-led role requires building relationships at all levels, developing ROI-based business cases, and maintaining a robust pipeline.

Qualifications

• Track record of meeting/exceeding B2B sales targets.
• Experience managing full sales cycle from prospecting to contract closure.
• Ability to sell on business outcomes and ROI.
• Strong commercial acumen for structuring deals and negotiating terms.
• Excellent interpersonal and communication skills across organisational levels.
• Self-motivated with ability to manage pipeline and territory independently.
• Proficiency with CRM systems and Microsoft Office.
• Full UK driving licence and willingness to travel across the UK.

Responsibilities

• Identify, target, and engage prospective customers in defined market sectors.
• Build and maintain a qualified pipeline of new business opportunities.
• Develop understanding of prospects' challenges to qualify opportunities.
• Own full sales cycle from first contact to contract signature.
• Collaborate with Solutions Engineer on business case development.
• Lead customer meetings, discovery sessions, and site visits.
• Present FleetScout/AutoPad AVI value propositions at all levels.
• Manage proposals, quotations and tender responses.
• Maintain accurate CRM records and provide pipeline forecasts.
• Handover won customers to Customer Success.
• Travel across the UK as required.

Skills

New business targets

Full sales cycle

Value-based selling

Commercial acumen

Stakeholder communication

Pipeline management

CRM & Office tools

Driving licence & travel

Tools

CRM systems

Microsoft Office

Job description

Activate Group is hiring a Business Development Manager to drive new customer acquisition for FleetScout and AutoPad AVI across the fleet, transport, and dealership sectors. You will own the full sales cycle from initial outreach to contract signature, with support from a Solutions Engineer.

This hunter-led role requires building relationships at all levels, developing ROI-based business cases, and maintaining a robust pipeline.