Broker Marketing Manager

Aviva; Manchester; Hybrid; GBP 42,000 - 50,000; Full time

Benefits offered by this job

Bonus 10%

Pension 14%

29 days holiday

Private Medical Benefit

Discount on Aviva products

Matching Share Plan

Save As You Earn

Volunteering days

Job summary

Aviva is seeking a Broker Marketing Manager to lead marketing for broker products in a fast‑paced B2B environment. Based in Manchester or Norwich, this hybrid role shapes strategy, campaigns and communications for corporate and multinational broker offerings.

You will build stakeholder relationships, translate requirements into compelling content, manage budgets and campaigns, and measure performance. Some travel may be required.

Qualifications

• Marketing experience in B2B (ideally insurance)
• Ability to drive the agenda, create plans & find solutions
• Excellent stakeholder management & collaboration skills
• Proven track record managing multiple projects and deadlines
• Ability to manage budgets analyse campaign performance

Responsibilities

• Build relationships with stakeholders across the business
• Define requirements and develop marketing campaigns and communications
• Leverage a range of marketing channels to reinforce core 'Why Aviva' messages
• Deliver content from integrated campaigns and sales materials
• Ensure regulatory, compliance and brand standards are met
• Measure success with insights and performance data

Skills

B2B marketing

Strategic planning

Stakeholder management

Project management

Budget management

Job description

Broker Marketing Manager

Location - Norwich,Manchester

Salary - up to £50,000

Are you a talented marketing professional who thrives in a fast-paced B2B environment? We're looking for a commercially minded Marketing Manager with strong strategic vision, excellent communication skills, and a passion for delivering results. You'll join a high-performing team, helping to drive awareness, engagement and growth across Aviva's broker products and propositions.

A bit about the job:

This team supports Aviva's General Insurance business, marketing Personal and Commercial Lines products and propositions across the broker market, from SME to large corporate. This is a marketing lead role for our Corporate and Multinational offering, as well as supporting Specialty and Financial lines, and our Risk Management proposition.

You'll build relationships with stakeholders across the business, defining requirements and developing marketing campaigns and communications. With brokers as your primary audience, you'll leverage a range of marketing channels to reinforce core 'Why Aviva' messages, strengthening engagement, and supporting business growth.

You'll turn complex business requirements into clear, compelling content, delivering activity from integrated campaigns and thought leadership to sales materials and product updates. You'll be confident creating and refining communications, ensuring regulatory, compliance, and brand standards are met.

Supporting a range of business areas, no two days are the same. You'll be comfortable managing multiple priorities, adapting quickly to changing demands and staying calm under pressure. Alongside people and budget responsibilities, you’ll use insights, and performance data to measure success and identify future opportunities.

There may be an element of travel required for the successful candidate.

Skills and experience we're looking for:

• Marketing experience in B2B (ideally insurance industry)
• Ability to drive the agenda, create plans & find solutions
• Excellent stakeholder management & collaboration skills
• Proven track record managing multiple projects and deadlines
• Ability to manage budgets analyse campaign performance

What you'll get for this role:

Our purpose - with you today, for a better tomorrow - is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Starting salary up to £50,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 10% (D grade) of annual salary, (actual amount depends on your performance and Aviva’s.)
• Generouspensionscheme e.g. if you put in 8%, Aviva adds 14%
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer's leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Aviva is for everyone:

We're inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don't, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working - spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.