App Marketing Executive

Aviva; England; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Salary circa £40,000 - £45,000

Bonus opportunity - 8%

Generous pension scheme up to 14%

29 days holiday plus bank holidays

Aviva-funded Private Medical Benefit

40% discount on Aviva products

Up to £1,200 of free Aviva shares

Parental and carer’s leave

Flexible benefits

Paid volunteering days

Job summary

A leading insurance and financial services company is seeking an App Marketing Executive in the UK, focusing on optimizing customer journeys within the MyAviva app. The ideal candidate will coordinate lifecycle marketing campaigns, possess strong CRM and digital marketing experience, and demonstrate excellent organizational skills. This role promises a supportive environment with a full-time contract and significant benefits, ideal for someone eager to enhance customer engagement and retention.

Qualifications

• Proven experience in CRM and/or Digital Marketing.
• Strong organisational and communication skills.
• Willingness to learn and grow with campaign tools.
• Ability to analyse campaign performance.

Responsibilities

• Support lifecycle marketing campaigns for MyAviva app.
• Execute onboarding, retention journeys, and strategy.
• Coordinate with Creative, Data, and Technology teams.

Skills

CRM

Digital Marketing

Organisational Skills

Communication Skills

Analytical Mindset

Tools

Adobe Campaign

Job description

Join to apply for the App Marketing Executive role at Aviva

Location - London/Bristol

Contract type - Fixed-term (6 months)

Do you love creating engaging customer experiences and driving digital journeys?

This is a great job for someone who’s passionate about CRM and Digital Marketing and ready to take the next step in their career. If you have experience in campaign coordination and performance tracking, and you’re eager to make an impact on customer engagement and retention, this role could be perfect for you.

A bit about the job:

As an App Marketing Executive, you’ll support the delivery of lifecycle marketing campaigns across the MyAviva app. You’ll be involved in the end-to-end strategy and execution of onboarding, in-life, and retention journeys, with a strong focus on Aviva Score and driving Multi-Product Holdings (MPH).

You’ll work closely with Creative, Data, and Technology teams to bring ideas to life, ensuring every campaign is delivered on time and to a high standard. Your role will be key in creating personalised, targeted messages that encourage customers to engage with the app and explore more of our products.

Skills and experience we're looking for:

• Proven experience in CRM and/or Digital Marketing.
• Strong organisational and communication skills with strong attention to detail and the ability to manage multiple tasks simultaneously.
• Willingness to learn and grow in the use of campaign tools, data platforms, and customer journey mapping.
• Analytical mindset with the ability to analyse campaign performance and make recommendations for future improvements.
• Adobe Campaign experience desirable but not required

What you’ll get for this role:

• Salary National circa £40,000 & London circa £45,000 (depending on location, skills, experience, and qualifications)
• Bonus opportunity - 8% of annual salary. Actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
• Aviva-funded Private Medical Benefit to help you get expert support when you need it
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
• Brilliantly supportive policies including parental and carer’s leave
• Flexible benefits to suit you, including sustainability options such as cycle to work
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
• We take your wellbeing seriously with lots of support and tools

Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing