Brand Manager - Food

JR United Kingdom; Watford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading food company seeks a Brand Manager to oversee a flagship brand in the UK market. This role focuses on brand growth through strategic marketing initiatives, product launches, and performance analysis, ideal for candidates with experience in FMCG marketing.

Qualifications

• At least 2 years of experience in Brand Marketing within FMCG.
• Experience in food is advantageous.
• Proven success managing FMCG brands.

Responsibilities

• Oversee brand strategy and marketing execution.
• Launch new products and manage brand P&L.
• Analyze brand performance and manage media strategy.

Skills

Project Management

Data Analysis

Cross-functional Collaboration

Job description

Social network you want to login/join with:

Brand Manager - Food, Watford, Hertfordshire

Client:

Vertical Advantage

Location:

Watford, Hertfordshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The Business:

We've partnered with one of the biggest food companies in the UK, which owns some of the most well-known brands in the category. They have an impressive brand portfolio and are constantly innovating their product range. They hire high-calibre individuals and focus on personal development and learning opportunities.

The Role:

As the Brand Manager, you will oversee one of the company's flagship brands, focusing on growth, brand strategy, and expanding licensing opportunities. You will collaborate with the Marketing Manager to develop and execute marketing plans within an allocated budget to meet sales, profit, and market share objectives.

Your responsibilities include leading the UK brand strategy, launching new products, managing artwork development, analyzing brand performance, managing the brand budget and P&L, and defining the media strategy.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in food is advantageous
• Ability to analyze data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success managing FMCG brands