Brand Manager - Food

JR United Kingdom; Hemel Hempstead; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading food company in the UK seeks a Brand Manager to oversee a portfolio of renowned brands. The ideal candidate will drive growth, manage brand strategy, and oversee new product launches while collaborating with marketing teams. This role requires at least 2 years in Brand Marketing within the FMCG sector.

Qualifications

• At least 2 years of experience in Brand Marketing within the FMCG industry.
• Strong project management and organizational skills.
• Proven success in managing FMCG brands.

Responsibilities

• Manage brand strategy, driving growth and expanding licensing opportunities.
• Lead brand strategy in the UK and launch new product developments.
• Analyze brand performance and oversee brand budget and P&L.

Skills

Data analysis

Project management

Organizational skills

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's most well-known brands, focusing on driving growth, managing brand strategy, and expanding licensing opportunities into new markets. You will collaborate with the Marketing Manager to develop and execute marketing plans within an allocated budget to meet sales, profit, and market share objectives.

The role includes leading brand strategy in the UK, launching new product developments (NDP), managing artwork and packaging development, analyzing brand performance regularly, overseeing the brand budget and P&L, and defining the media strategy for the brand.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in food is advantageous
• Ability to analyze data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success in managing FMCG brands