Brand Manager - Food

JR United Kingdom; Crawley; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading food company in the UK is seeking a Brand Manager to oversee one of their beloved brands focused on growth and market expansion. Responsibilities include managing brand strategy, analyzing performance, and collaboration with the Marketing Manager to deliver effective marketing plans.

Qualifications

• 2+ years of experience in Brand Marketing within FMCG.
• Experience in food sector is advantageous.
• Proven success with FMCG brands.

Responsibilities

• Manage brand strategy and marketing plans.
• Drive growth and analyze brand performance.
• Define media strategy and manage brand budget.

Skills

Data Analysis

Project Management

Brand Marketing

Cross-Functional Collaboration

Job description

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Brand Manager - Food, Crawley, West Sussex

Client: Vertical Advantage

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

The Business:

We've partnered with one of the biggest food companies in the UK, which owns some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for managing one of the company's beloved and well-known brands, focusing on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans within an allocated budget to achieve sales, profit, and market share objectives.

The role includes leading the brand strategy in the UK market, bringing new product developments (NDP) to market, managing artwork development for packaging, analyzing brand performance regularly, managing the brand budget and P&L, and defining the media strategy for the brand.

Required Experience:

• At least 2 years of experience in Brand Marketing within the FMCG industry; experience in the food sector is advantageous
• Ability to analyze data from Nielsen, Kantar, or IRI
• Ability to work cross-functionally
• Strong project management and organizational skills
• Proven success working with FMCG brands