Brand Manager - Food

JR United Kingdom; Bedford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading food company in the UK seeks a Brand Manager to oversee a beloved brand. This role involves driving growth, managing brand strategy, and executing marketing plans with a focus on profit and market share. Candidates should have at least 2 years of experience in Brand Marketing within the FMCG industry, and demonstrate strong analytical and project management skills.

Qualifications

• 2+ years experience in Brand Marketing in FMCG, preferably food.
• Ability to analyse data from Nielsen/Kantar/IRI.
• Proven success with FMCG brands.

Responsibilities

• Drive growth and manage brand strategy for a well-known brand.
• Create and deliver marketing plans with allocated budget.
• Provide analysis of brand performance and manage brand budget.

Skills

Data analysis

Project management

Organizational skills

Cross-functional collaboration

Job description

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We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.

The Role:

As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share.

The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for we packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.

Required Experience:

• 2+ years experience in Brand Marketing in the FMCG industry - in the food industry is advantageous
• Ability to analyse data from Nielsen/Kantar/IRI
• Ability to work cross-functionally
• Strong project management and organisational skills
• Proven success working on an FMCG brands