Brand Manager - Aptamil

UNAVAILABLE; Chiswick; On-site; GBP 50,000 - 60,000; Full time

Job summary

Danone UK & Ireland is seeking a Brand Lead for Aptamil to own digital channels including web, LLM and social, driving brand strategy and consumer conversion. You will work with cross-functional digital experts and content creators to ensure activation aligns with the annual plan.

You will lead the trade up portfolio, manage P&L, and collaborate with comms to develop compelling digital content around consumer moments. KPI tracking and test-and-learn are essential.

Qualifications

• Excellent experience and proven results in digital space, especially LLM, social and influencer marketing.
• Able to translate consumer insights into clear opportunities and plans.
• Drives growth by aligning brand ambition with financial performance.
• Leads brand excellence through aligning brand purpose, positioning and execution.
• Defining clear briefs and activating the most effective media and touchpoints.
• Leads in a complex, matrixed environment with cross-functional collaboration.

Responsibilities

• Lead Aptamil's digital channels including web, LLM and social to meet conversion targets.
• Drive trade up portfolio performance and manage its P&L and innovations.
• Develop and deliver the annual marketing plan and activation strategy.
• Collaborate with cross-functional teams to implement digital activation and content.
• Track KPIs and run test-and-learn programs for continuous improvement.

Skills

Digital marketing

LLM

Social marketing

Influencer marketing

Consumer insights

Brand strategy

Stakeholder management

Job description

Short Intro and About the Job

Introduction & Job Detail:

Key role for the business, with the overall mission to drive Aptamil’s share performance by leading key elements of digital transformation plan and full portfolio activation

Brand Lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets

Work across wide cross functional team of digital experts and content creators to ensure brand strategy is executed with excellence in digital channels

Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn)

Lead entry + trade up portfolio (liquids / tabs)

Contribute to development and delivery of annual marketing plan & business targets by maximizing performance of trade up portfolio and impact on total brand value share

Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms

Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects

Track portfolio performance vs KPIs and proactively recommend risks and opportunities

Lead D comm and conversion channels

Brand lead on maximizing D Comm channel as both education and conversion driving tool for brand, working with cross functional experts to develop strategy , bring to life action plans and monitor performance vs KPIs

About You

About you

• Excellent experience and proven results in digital space – especially LLM, social and influencer marketing
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution
• Skilled in shaping compelling creative ideas that cut through & resonates with consumers
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals

• Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
• Accountability: Owns functional outcomes end‑to‑end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high‑quality execution
• Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‑making at scale.
• Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence, passion and courage, particularly in ambiguous and complex situations.
• Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.

Please note that the basic salary on offer for this position is between £50,000 - £60,000 + bonus & benefits

About Us, We offer and What's next

About Us:

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 26/10/26, you will therefore hear about your application after this date