Brand Manager – Digital Growth & Portfolio Activation

UNAVAILABLE; Chiswick; On-site; GBP 50,000 - 60,000; Full time

Job summary

Danone UK & Ireland is seeking a Brand Lead for Aptamil to own digital channels including web, LLM and social, driving brand strategy and consumer conversion. You will work with cross-functional digital experts and content creators to ensure activation aligns with the annual plan.

You will lead the trade up portfolio, manage P&L, and collaborate with comms to develop compelling digital content around consumer moments. KPI tracking and test-and-learn are essential.

Qualifications

• Excellent experience and proven results in digital space, especially LLM, social and influencer marketing.
• Able to translate consumer insights into clear opportunities and plans.
• Drives growth by aligning brand ambition with financial performance.
• Leads brand excellence through aligning brand purpose, positioning and execution.
• Defining clear briefs and activating the most effective media and touchpoints.
• Leads in a complex, matrixed environment with cross-functional collaboration.

Responsibilities

• Lead Aptamil's digital channels including web, LLM and social to meet conversion targets.
• Drive trade up portfolio performance and manage its P&L and innovations.
• Develop and deliver the annual marketing plan and activation strategy.
• Collaborate with cross-functional teams to implement digital activation and content.
• Track KPIs and run test-and-learn programs for continuous improvement.

Skills

Digital marketing

LLM

Social marketing

Influencer marketing

Consumer insights

Brand strategy

Stakeholder management

Job description

Danone UK & Ireland is seeking a Brand Lead for Aptamil to own digital channels including web, LLM and social, driving brand strategy and consumer conversion. You will work with cross-functional digital experts and content creators to ensure activation aligns with the annual plan.

You will lead the trade up portfolio, manage P&L, and collaborate with comms to develop compelling digital content around consumer moments. KPI tracking and test-and-learn are essential.