Brand Manager - Aptamil

Danone; City Of London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Danone UK & Ireland is seeking a Brand Lead for Aptamil to drive digital transformation and activation across owned channels, including web, LLM and social. You will collaborate with a cross-functional team to deliver the brand strategy and optimize consumer conversion.

You will own the trade up portfolio P&L, lead on KPI tracking and test-and-learn programs, and partner with comms to create compelling digital content that resonates with consumers.

Qualifications

• Excellent experience and proven results in digital space - especially LLM, social and influencer marketing.
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans.
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit.
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution.
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers.
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals.

Responsibilities

• Drive Aptamil's share performance by leading elements of digital transformation plan and full portfolio activation.
• Brand lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets.
• Work with cross functional team to ensure brand strategy is executed with excellence in digital channels.
• Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn).
• Lead entry + trade up portfolio (liquids / tabs) by developing and delivering annual marketing plan & business targets.
• Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms.
• Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects.
• Track portfolio performance vs KPIs and proactively recommend risks and opportunities.
• Lead D comm and conversion channels by maximizing D Comm channel as education and conversion tool; develop strategy, action plans and monitor KPIs.

Skills

LLM marketing

Social media marketing

Influencer marketing

Consumer insights

Brand strategy execution

Cross-functional leadership

KPI tracking

P&L awareness

Digital transformation

Job description

Short Intro and About the Job

Introduction & Job Detail:

Key role for the business, with the overall mission to drive Aptamil's share performance by leading key elements of digital transformation plan and full portfolio activation

Drive Aptamil digital transformation

Brand Lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets

Work across wide cross functional team of digital experts and content creators to ensure brand strategy is executed with excellence in digital channels

Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn)

Lead entry + trade up portfolio (liquids / tabs)

Contribute to development and delivery of annual marketing plan & business targets by maximizing performance of trade up portfolio and impact on total brand value share

Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms

Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects

Track portfolio performance vs KPIs and proactively recommend risks and opportunities

Lead D comm and conversion channels

Brand lead on maximizing D Comm channel as both education and conversion driving tool for brand, working with cross functional experts to develop strategy , bring to life action plans and monitor performance vs KPIs

About You

• Excellent experience and proven results in digital space - especially LLM, social and influencer marketing
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals

• Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
• Accountability: Owns functional outcomes end-to-end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high-quality execution
• Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision-making at scale.
• Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence, passion and courage, particularly in ambiguous and complex situations.
• Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.

Please note that the basic salary on offer for this position is between £50,000 - £60,000 + bonus & benefits

About Us, We offer and What's next

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning-rewards.html

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 26/10/26, you will therefore hear about your application after this date