National Account Manager - Booker

Danone; Greater London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Danone UK & Ireland is seeking a National Account Manager to oversee the Booker Wholesale account, shaping commercial strategy, building strong relationships with Booker stakeholders, and driving sustainable net sales and profit.

You will work with buying, category and retail teams to secure distribution, optimize promotions, manage budgets, and deliver joint business plans across delivered wholesale and symbol group channels.

Qualifications

• Proven experience managing national retail or wholesale accounts within FMCG.
• Strong commercial acumen with experience managing customer P&Ls.
• Track record of delivering sales growth and successful negotiations.
• Excellent relationship-building and stakeholder management skills.
• Highly organised with strong planning and project management capability.

Responsibilities

• Develop and maintain strong relationships with key Booker stakeholders across buying, category, supply chain and retail functions.
• Lead all customer-facing negotiations, including annual trading agreements, pricing discussions, promotional plans and range reviews.
• Build and execute customer joint business plans aligned to company growth objectives.
• Deliver sales, profit, market share and distribution targets and manage budgets.
• Provide regular account updates, performance reviews and market insights to senior leadership.

Skills

National accounts

Negotiation

P&L management

Sales growth

Relationship management

Analytical skills

Planning & project mgmt

Cross-functional collaboration

Category development

Forecasting

Job description

About The Job

• The National Account Manager (NAM) is responsible for developing and delivering the commercial strategy across the Booker Wholesale account.
• The role will drive sustainable net sales, profit, and market share growth through effective account management, strong customer relationships, and flawless execution of joint business plans.
• Working closely with Booker buying, category and retail teams, the NAM will identify growth opportunities, secure distribution, optimise promotional performance, and ensure the business achieves its commercial objectives across both delivered wholesale and symbol group channels.

Introduction & Job Detail

• The National Account Manager (NAM) is responsible for developing and delivering the commercial strategy across the Booker Wholesale account.
• The role will drive sustainable net sales, profit, and market share growth through effective account management, strong customer relationships, and flawless execution of joint business plans.
• Working closely with Booker buying, category and retail teams, the NAM will identify growth opportunities, secure distribution, optimise promotional performance, and ensure the business achieves its commercial objectives across both delivered wholesale and symbol group channels.

Role Overview

Customer Management

• Develop and maintain strong relationships with key Booker stakeholders across buying, category, supply chain and retail functions.
• Lead all customer-facing negotiations, including annual trading agreements, pricing discussions, promotional plans, investment commitments and range reviews.
• Build and execute customer joint business plans aligned to company growth objectives.
• Act as the primary point of contact for Booker, ensuring excellent customer service and issue resolution.

Commercial Delivery

• Deliver agreed sales, profit, market share and distribution targets.
• Identify and unlock growth opportunities across wholesale and retail partner channels.
• Manage customer P&L and trade investment budgets to maximise return on investment.
• Monitor account performance and implement corrective actions where required

Category & Channel Development

• Utilise market, shopper and customer data to create compelling category growth recommendations.
• Develop customer-specific ranging, merchandising and promotional strategies.
• Champion new product launches and secure optimal listings, visibility and activation.
• Work collaboratively with category and marketing teams to drive category growth initiatives.

Forecasting & Supply Management

• Deliver accurate volume forecasts and ensure effective communication with demand planning and supply chain teams.
• Monitor stock availability and proactively manage risks to sales performance.
• Support successful implementation of promotional events and new product launches.

Cross-Functional Collaboration

• Work closely with Marketing, Category, Supply Chain, Finance and Revenue Growth Management teams.
• Ensure internal alignment behind customer plans and commercial priorities.
• Provide regular account updates, performance reviews and market insights to senior leadership

About You

Leadership Expectations

• Proven experience managing national retail or wholesale accounts within FMCG
• Proven experience managing national retail or wholesale accounts within FMCG.
• Strong commercial acumen with experience managing customer P&Ls.
• Track record of delivering sales growth and successful negotiations.
• Experience working with wholesale, convenience or grocery customers.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent relationship-building and stakeholder management skills.
• Highly organised with strong planning and project management capability.

Functional capabilities

• Commercially driven and results focused.
• Proactive and entrepreneurial mindset.
• Collaborative team player.
• Adaptable and comfortable working in a fast-paced environment.
• Strong ownership and accountability.

Salary Bracket £50,000 - £60,000 per annum, in addition to bonus & benefits.

About Us

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We have a range of flexible benefits and excellent rewards.

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 23/10/26, you will therefore hear about your application after this date