Brand Manager - 12m FTC

Simplyhealth; Andover; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Simplyhealth is seeking a Brand Manager to shape and grow the Simplyhealth and Denplan brands in the UK. You will lead brand strategy, oversee multi-channel campaigns and ensure consistency across all touchpoints, while coordinating with designers, agencies and internal teams to maximise output.

The role emphasizes strategic leadership, collaboration, and delivering measurable brand impact through integrated campaigns and stakeholder management.

Qualifications

• Significant experience in brand management and campaign delivery.
• Experience developing and executing large-scale, multi-channel marketing campaigns.
• Experience working with creative and media agencies, including briefing and performance management.
• Strong knowledge of digital marketing, social media and paid media channels.
• Strong analytical and reporting skills, with the ability to translate data into actionable insights.
• Excellent project management and stakeholder management capabilities.
• The ability to influence and align diverse stakeholders around a common brand vision.

Responsibilities

• Shape brand strategy and drive multi-channel campaigns.
• Collaborate with marketing, product, sales and customer service to ensure consistent brand messaging across touchpoints.
• Brief and coordinate designers, agencies, and internal teams to deliver high-quality brand activity.
• Lead internal brand engagement initiatives and external campaigns.
• Measure impact and translate data into actionable insights.

Skills

Brand management

Campaign delivery

Multi-channel marketing

Agency management

Digital marketing

Analytics & reporting

Project management

Stakeholder management

Influence & alignment

Job description

As Brand Manager, you'll play a pivotal role in shaping and growing the Simplyhealth and Denplan brands, helping to bring our purpose of improving access to healthcare for all in the UK to life. Working as part of a high-performing Brand team, you'll be responsible for developing and delivering brand strategies and multi-channel campaigns that build awareness, consideration and trust, while supporting wider business objectives.

This role extends far beyond advertising campaigns alone. You'll help shape how our brands are experienced both externally and internally, ensuring our brand positioning, values, messaging and identity are consistently understood and brought to life across the organisation. From internal brand engagement initiatives through to large-scale market campaigns, you'll play a key role in maintaining a strong and consistent brand presence.

You’ll work closely with colleagues across marketing, product, sales and customer service to ensure our brand story is communicated consistently and effectively across every touchpoint. Rather than being responsible for creating design assets yourself, you'll act as the strategic lead, coordinating and influencing a network of stakeholders including designers, creative agencies, media agencies and internal teams to deliver high-quality brand activity.

This is an exciting opportunity for someone who enjoys influencing brand direction, leading campaigns and bringing people together around a shared vision. You'll be a guardian of the Simplyhealth and Denplan brands, ensuring every initiative reflects our values, supports our ambitions and delivers measurable impact.

About You

You'll be an experienced brand marketing professional with a strong track record of developing brand strategy and delivering successful campaigns across multiple channels. You understand what it takes to build a distinctive brand, engage target audiences and use insight-led decision-making to drive commercial outcomes.

We're looking for someone who is equally comfortable thinking strategically and leading delivery through others. This role is likely to suit candidates from brand management, brand strategy or campaign management backgrounds rather than candidates whose primary focus has been graphic design or creative production. While you'll work closely with designers and agencies, your role will be to brief, challenge, coordinate and maximise their output rather than create the assets yourself.

You’ll likely bring:

• Significant experience in brand management and campaign delivery.
• Experience developing and executing large-scale, multi-channel marketing campaigns.
• Experience working with creative and media agencies, including briefing and performance management.
• Strong knowledge of digital marketing, social media and paid media channels.
• Strong analytical and reporting skills, with the ability to translate data into actionable insights.
• Excellent project management and stakeholder management capabilities.
• The ability to influence and align diverse stakeholders around a common brand vision.

Most importantly, you'll be passionate about building brands, telling compelling stories and driving measurable outcomes through effective strategy and collaboration. Experience within healthcare, insurance or other regulated sectors would be beneficial, and previous exposure to B2B marketing would an advantage.

Your Recruitment Journey

We're committed to providing a recruitment experience that is fair, transparent and engaging for every candidate.

Your recruitment journey will typically include:

• Initial screening call with our Talent Acquisition team.
• First-stage interview with the hiring manager.
• Final-stage interview with key stakeholders from our Brand and Marketing team.
• Offer and onboarding.

Throughout the process we'll keep you updated on next steps and are happy to discuss any adjustments you may need to support your application.

Competitive Salary plus excellent benefits