Brand Manager

Confidential; Norwich; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Your Company in Norwich is seeking an experienced Brand Manager to shape and lead our brand strategy during a pivotal growth phase. This hybrid role partners with sales, digital, CRM and content teams to deliver consistent, impactful brand experiences across channels.

You will translate strategy into campaigns, leverage insights to optimise performance, and develop junior team members while driving commercial outcomes.

Qualifications

• 3–5 years of experience in Brand Manager or similar brand-focused role
• Proven delivery of multi-channel campaigns and initiatives
• Experience in consumer, direct-to-consumer, subscription-based or service-led organisations
• Strong understanding of brand development and customer journeys
• Proven ability to collaborate with multiple departments and stakeholders
• Excellent organisational and project management skills
• Strong commercial awareness and ability to link brand activity to performance
• Experience using customer insight and performance data in decision-making
• Degree qualification in Marketing, Branding, Design, Digital Media or related field
• Proactive, customer-focused and results-driven approach

Responsibilities

• Lead development and delivery of the organisation's brand strategy and growth plans
• Ensure a consistent, engaging brand experience across all customer touchpoints
• Translate brand strategy into actionable plans and campaigns
• Manage multi-channel marketing and brand activity to maximise engagement and awareness
• Oversee content creation and messaging across digital, CRM and marketing channels
• Support evolution of brand positioning and proposition to meet customer needs
• Use insights and data to inform decision-making and optimise performance
• Collaborate with sales, customer service, digital, e‑commerce, CRM and development teams
• Manage project timelines, budgets and priorities
• Line manage and develop junior team members
• Monitor brand performance and drive improvements
• Act as key contact for brand projects across the business

Skills

Brand management

Multi-channel campaigns

Stakeholder collaboration

Project management

Commercial awareness

Analytics & insights

Communication skills

Education

Marketing degree

Job description

Your Company:

Your Company:
This is an exciting opportunity for an experienced Brand Manager to join a growing and innovative organisation at a pivotal stage of its journey. Based in Norwich with a hybrid working arrangement, this role offers the opportunity to shape the future direction of a customer-focused brand, helping to create meaningful experiences that resonate with customers whilst supporting ambitious growth plans.
Working closely with a range of departments across the business, you will play a key role in developing and delivering brand initiatives that strengthen customer engagement, drive commercial performance and ensure a consistent and compelling brand presence across all channels.

Your Role:

While in this position your duties may include but will not be limited to:

• Leading the development and delivery of the organisation's brand strategy and growth plans
• Ensuring a consistent, engaging and high-quality brand experience across all customer touchpoints
• Translating brand strategy into actionable plans, campaigns and initiatives that support wider business objectives
• Managing multi-channel marketing and brand activity to maximise customer engagement and brand awareness
• Overseeing content creation and messaging across digital, CRM, customer communications and marketing channels
• Supporting the ongoing evolution of brand positioning, identity and proposition to meet changing customer needs
• Using customer insight, market trends and performance data to inform decision-making and optimise brand performance
• Working collaboratively with sales, customer service, digital, e-commerce, CRM and development teams to deliver joined-up customer experiences
• Managing project timelines, budgets and priorities to ensure successful campaign delivery
• Line managing and developing junior team members, providing guidance, coaching and support
• Monitoring brand performance and making recommendations to improve customer perception, engagement and commercial outcomes
• Acting as a key point of contact for brand-related projects, challenges and opportunities across the business

What You Will Need To Apply:

• A minimum of 3-5 years' experience within a Brand Manager or similar brand-focused position
• Previous experience delivering successful multi-channel brand campaigns and initiatives
• Experience working within consumer, direct-to-consumer, subscription-based or service-led organisations
• Strong understanding of brand development, customer journeys and marketing best practice
• Proven ability to collaborate effectively with multiple departments and stakeholders
• Excellent organisational and project management skills
• Strong commercial awareness with the ability to link brand activity to business performance
• Experience using customer insight, analytics and performance data to support decision-making
• Excellent communication skills with strong attention to detail and messaging consistency
• Degree qualification or equivalent experience within Marketing, Branding, Design, Digital Media or a related discipline
• A proactive, customer-focused and results-driven approach

It Would Be Beneficial If You Also Have:

• Experience within a regulated, healthcare, care, financial services or trust-based environment
• Previous involvement in brand repositioning, proposition development or business transformation projects
• Experience managing direct reports and supporting team development
• Exposure to customer advocacy, referral programmes, influencer marketing or partnership initiatives
• Knowledge of SEO, content strategy, performance marketing or experimentation frameworks
• Understanding of emerging digital trends, including AI-assisted search and customer discovery behaviours??

What You Will Receive in Return:

This organisation is undergoing an exciting period of growth and transformation, creating a unique opportunity for a talented Brand Manager to make a lasting impact on the future direction of the business.

• The successful candidate will receive a salary of up to £50,000, dependent upon previous experience and relevant knowledge.
• In addition, the company offers a comprehensive benefits package designed to support both your professional development and personal wellbeing.
• You will have the opportunity to work alongside senior stakeholders, influence key business decisions and help shape a brand that customers genuinely trust and connect with.
• As well as this, there are excellent opportunities for career progression, ongoing learning and personal development, allowing you to further enhance your expertise within a collaborative and forward-thinking environment.