Brand Manager

Medicareplus International Ltd; Wembley; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Salary £45k-£50k

Annual bonus 10%

Laptop & mobile

Learning & Development

Employee assistance programme

Job summary

Medicareplus is seeking a Brand Manager to oversee digital, social and events marketing, delivering commercial goals. The role focuses on digital campaigns, content creation, and coordinating product launches.

Based near London, the position is office-based during probation with an option to work from home one day per week. The ideal candidate has 3+ years in brand/healthcare marketing, NHS experience, and proficiency with CRM tools.

Qualifications

• 3+ years in brand, product or account management within wound care/healthcare/medical devices
• NHS experience essential
• Experience in a fast-growth environment
• Data-driven with strong MS Office and CRM capabilities

Responsibilities

• Build and enhance the digital and social presence of the organisation
• Identify opportunities via research, surveys and interviews
• Create content for websites, blogs, socials and clinical articles
• Coordinate campaigns and launches with stakeholders
• Analyse campaign ROI and budget performance
• Support sales and clinical teams with marketing collateral and events
• Evaluate customer and market data to drive new product opportunities
• Develop market intel and monitor competitors to stay responsive
• Obtain customer testimonials and conduct user testing for new products

Skills

Brand management

Data analysis

CRM

Healthcare marketing

Communication

Education

Degree in marketing/business/healthcare

Tools

Salesforce

Microsoft Office

Marketing automation

Job description

At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.

We are now seeking a Brand Manager, will support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.

Based in Alperton, with good transport links and a staff car parking site, this will be office based during probation. After probation, there will be an option to work 1 day from home a week.

Reporting into the Marketing Manager, responsibilities include:

• Build and enhance the digital and social presence of the organisation
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
• Develop and launch brand campaigns, in line with strategy to drive the brand vision
• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
• Develop market intel and research competitors to be proactive/market responsive
• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration

Personal profile:

• Degree educated, ideally in marketing, business or healthcare
• A minimum of 3 years in brand, product or account management experience within wound care, healthcare or medical devices
• NHS experience is essential
• Experience of working in a fast growth environment
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
• Data-driven, analytical and curious with excellent attention to detail
• Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills

Benefits include:

• Salary: £45,000-£50,000
• Annual bonus OTE 10% of salary
• Equipment: Laptop, mobile phone
• Learning & Development - We encourage professional development and progression for all our team
• Lifestyle Benefits: Our Employee Assistance Programme offers a range of services including financial, wellbeing and counselling via Wisdom Wellbeing. A range of discounts are offered via Bright Exchange
• Online GP Services -Access to an online GP service via Livi
• Team building events

This is not just a job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives.