Brand Manager

Pro4orm People Ltd; Reading; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible working hours

Long-term career opportunity

Competitive salary and benefits

Job summary

A well-established pharmaceutical company in Reading is seeking an experienced Brand Manager to take full ownership of a UK product portfolio. You will shape brand strategy, drive performance, and manage multi-channel campaigns. Ideal candidates will have a background in pharmaceutical marketing or brand management, and strong understanding of the UK healthcare system. This role offers a hybrid working model and long-term career opportunities.

Qualifications

• Experience in pharmaceutical marketing or brand management.
• Commercially astute, organised and proactive.
• Strong understanding of the UK healthcare system and the ABPI Code; ABPI qualification highly desirable.
• Experience as an Associate Brand Manager preferred.

Responsibilities

• Develop and implement UK brand plans aligned with global strategy.
• Lead multi-channel campaigns and manage product launches.
• Collaborate with Sales, Medical, Business Insights, and Public Affairs.
• Analyse market trends and customer insights for decision-making.
• Optimise brand performance through KPIs and ROI analysis.
• Support product training and build relationships with stakeholders.

Job description

Are you ready to step into a role where you’ll be part of a close‑knit team, supported to grow, and valued for the difference you make?

Our client is a well‑established SME pharmaceutical company with a strong reputation for quality, integrity and long‑term thinking. The business is genuinely people‑focused, offering a collaborative, down‑to‑earth culture where relationships matter, ideas are welcomed and individuals are encouraged to build lasting careers rather than just take the next step.

Overview

We are looking to appoint an experienced Brand Manager to take full ownership of a UK product portfolio and play a pivotal role in shaping brand strategy, driving performance and ensuring excellence in execution.

Responsibilities

• Develop and implement UK brand plans aligned with global strategy.
• Lead multi‑channel campaigns and manage launches and lifecycle activities for key products.
• Collaborate with Sales, Medical, Business Insights and Public Affairs, acting as a brand champion and first point of contact for the field team.
• Analyse market trends, competitor activity and customer insights to guide decision‑making.
• Continuously optimise brand performance through KPIs and ROI analysis.
• Support product training and contribute to building strong relationships with healthcare professionals and external stakeholders.

Qualifications

• Experience in pharmaceutical marketing or brand management.
• Commercially astute, organised and proactive.
• Strong understanding of the UK healthcare system and the ABPI Code; an ABPI qualification is highly desirable.
• Preference for candidates with solid experience as an Associate Brand Manager who are seeking the next step in their career.

Benefits

• Hybrid basis in Reading with three days working at HQ.
• Flexible working hours and a 35‑hour working week.
• Long‑term career opportunity within a stable, growing organisation.
• Competitive salary and benefits, UK‑based role with travel.

Equal Opportunity Employer

Pro4orm People Ltd is an Equal Opportunities Employer and is committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified candidates regardless of race, gender, sexual orientation, religion, disability, or background.

By applying for this position you will be agreeing to our Terms and Conditions, and Privacy Policy which can be found on our website www.pro4ormpeople.com.