Brand Manager

NET Recruit; Norwich; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Job summary

NET Recruit is seeking an experienced Brand Manager to join a growing, innovative organisation in Norwich with a hybrid working model. You will shape the future direction of the brand and collaborate across departments to drive engagement and growth.

The role focuses on translating brand strategy into campaigns, ensuring a consistent customer experience across channels, and leveraging insights to optimise performance.

Qualifications

• Brand management experience across multiple channels.
• Strong collaboration with multiple departments and stakeholders.
• Excellent communication and project management skills.

Responsibilities

• Lead development and delivery of brand strategy and growth plans.
• Ensure a consistent, high-quality brand experience across all touchpoints.
• Translate brand strategy into campaigns and initiatives that support business objectives.
• Manage multi-channel marketing and brand activity to maximise engagement and awareness.
• Oversee content across digital, CRM, customer communications and marketing channels.

Skills

Brand management

Multi-channel marketing

Stakeholder collaboration

Project management

Communication skills

Education

Degree in Marketing/Branding or related discipline

Job description

Your Company:

This is an exciting opportunity for an experienced Brand Manager to join a growing and innovative organisation at a pivotal stage of its journey. Based in Norwich with a hybrid working arrangement, this role offers the opportunity to shape the future direction of a customer-focused brand, helping to create meaningful experiences that resonate with customers whilst supporting ambitious growth plans.

Working closely with a range of departments across the business, you will play a key role in developing and delivering brand initiatives that strengthen customer engagement, drive commercial performance and ensure a consistent and compelling brand presence across all channels.

Your Role:

While in this position your duties may include but will not be limited to:

• Leading the development and delivery of the organisation's brand strategy and growth plans
• Ensuring a consistent, engaging and high-quality brand experience across all customer touchpoints
• Translating brand strategy into actionable plans, campaigns and initiatives that support wider business objectives
• Managing multi-channel marketing and brand activity to maximise customer engagement and brand awareness
• Overseeing content creation and messaging across digital, CRM, customer communications and marketing channels
• Supporting the ongoing evolution of brand positioning, identity and proposition to meet changing customer needs
• Using customer insight, market trends and performance data to inform decision-making and optimise brand performance
• Working collaboratively with sales, customer service, digital, e-commerce, CRM and development teams to deliver joined-up customer experiences
• Managing project timelines, budgets and priorities to ensure successful campaign delivery
• Line managing and developing junior team members, providing guidance, coaching and support
• Monitoring brand performance and making recommendations to improve customer perception, engagement and commercial outcomes
• Acting as a key point of contact for brand-related projects, challenges and opportunities across the business

What You Will Need To Apply:

• A minimum of 3-5 years' experience within a Brand Manager or similar brand-focused position
• Previous experience delivering successful multi-channel brand campaigns and initiatives
• Experience working within consumer, direct-to-consumer, subscription-based or service-led organisations
• Strong understanding of brand development, customer journeys and marketing best practice
• Proven ability to collaborate effectively with multiple departments and stakeholders
• Excellent organisational and project management skills
• Strong commercial awareness with the ability to link brand activity to business performance
• Experience using customer insight, analytics and performance data to support decision-making
• Excellent communication skills with strong attention to detail and messaging consistency
• Degree qualification or equivalent experience within Marketing, Branding, Design, Digital Media or a related discipline
• A proactive, customer-focused and results-driven approach

It Would Be Beneficial If You Also Have:

• Experience within a regulated, healthcare, care, financial services or trust-based environment
• Previous involvement in brand repositioning, proposition development or business transformation projects
• Experience managing direct reports and supporting team development
• Exposure to customer advocacy, referral programmes, influencer marketing or partnership initiatives
• Knowledge of SEO, content strategy, performance marketing or experimentation frameworks
• Understanding of emerging digital trends, including AI-assisted search and customer discovery behaviours
• Additional training in brand strategy, customer experience, behavioural science or customer insight

What You Will Receive in Return:

This organisation is undergoing an exciting period of growth and transformation, creating a unique opportunity for a talented Brand Manager to make a lasting impact on the future direction of the business.

The successful candidate will receive a salary of up to £50,000, dependent upon previous experience and relevant knowledge. In addition, the company offers a comprehensive benefits package designed to support both your professional development and personal wellbeing.

You will have the opportunity to work alongside senior stakeholders, influence key business decisions and help shape a brand that customers genuinely trust and connect with.

As well as this, there are excellent opportunities for career progression, ongoing learning and personal development, allowing you to further enhance your expertise within a collaborative and forward-thinking environment.