Brand Manager

SODIAAL; Uxbridge; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic Brand Manager for a beloved children's yoghurt brand. This exciting role involves planning and executing marketing strategies to enhance brand presence and achieve revenue goals. The successful candidate will champion the brand, working collaboratively across various channels and teams to implement effective marketing initiatives. With ambitious growth plans and a hybrid working model, this position offers a unique opportunity to make a significant impact in the market while enjoying a supportive and inclusive work environment.

Benefits

Private Healthcare

Excellent Bonus Structure

Career Advancement Opportunities

Collaborative Office Environment

Qualifications

• Proven experience in brand management and marketing strategy.
• Ability to analyze market trends and consumer insights.

Responsibilities

• Develop and execute brand marketing plans to achieve revenue targets.
• Collaborate with cross-functional teams to drive brand initiatives.

Skills

Brand Management

Marketing Strategy

Cross-Functional Collaboration

Consumer Insights

Digital Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Analytics Tools

Social Media Platforms

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

Position Overview

This is an exciting and comprehensive brand management role working on Petits Filous, a widely recognized children's yoghurt brand. The successful candidate will be responsible for planning, setting objectives, and executing the brand's marketing activities in the UK market. The focus will be to deliver revenue and profit targets while building long-term brand equity. The candidate will need to champion the brand and work cross-functionally to ensure the successful delivery of growth initiatives across the marketing mix.

Key Responsibilities

• Support the development of the Strategic Business Review (3-year plan).
• Prepare the annual brand plan, diagnosing brand challenges, setting clear objectives, and implementing activities across the marketing mix to meet these objectives, including:
• Landing strategic and tactical product innovation/renovation projects successfully.
• Implementing consumer communications and media plans (including digital).
• Identifying distribution opportunities within existing and new customers.
• Managing the execution of other marketing mix aspects such as PR, social media, online, in-store media, and e-commerce.
• Develop strong cross-functional relationships with Sales, Innovation, Consumer Insights, and Category Management.
• Act as a true Brand Champion, inspiring colleagues to contribute to brand performance and results.
• Work across multiple channels including grocers, wholesale, convenience, and foodservice.
• Control marketing spend and make expenditure and procurement decisions to maximize ROI.
• Own Brand Equity results, ensuring the brand's growing presence in consumers' minds and hearts.
• Interact daily with agency partners.

About Us

Yoplait is part of the Sodiaal Group, France's largest cooperative, with 16,000 farmers, 9,000 employees, 60 industrial sites, and 10,000 farms.

Since 1965, our brand, affectionately known as "the little flower," has been spreading French dairy expertise worldwide. Our brands are present in over 50 countries, and we are the world's second-largest player in fresh dairy products. We pioneered in the dairy category for nearly 60 years and entered the UK market in 1991. Our mission is to make the nutritional benefits and delicious taste of our yoghurts accessible to all. We lead in fortification, adding Calcium and Vitamin D to our kids' products for the past 15 years.

Website: www.yoplait.co.uk

What can we offer you?

• An agile business with a start-up and entrepreneurial atmosphere.
• Ambitious growth plans.
• A strong salary package including private healthcare and excellent bonus structure.
• Hybrid working with 2 days a week in our collaborative Uxbridge office.
• Opportunities for career advancement within the UK [function] structure.

Sodiaal is a disability-inclusive company.