Brand Manager

Michael Page; Ringway; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working options

Job summary

Michael Page is seeking an experienced Brand Manager to lead development and execution of marketing strategies for a fast-moving consumer goods portfolio. You will work closely with sales, insights and product teams to translate consumer trends into impactful campaigns and successful launches.

Responsibilities include managing budgets, guiding agencies, and delivering insight-led marketing that grows brand awareness and drives sales.

Qualifications

• Proven FMCG brand management experience.
• Track record delivering campaigns and product launches.
• Strong commercial mindset balancing creativity and performance.
• Ability to influence stakeholders across functions.

Responsibilities

• Lead brand strategy across a dynamic portfolio and ensure a clear market position.
• Drive end-to-end innovation projects, turning consumer insight into launches with commercial value.
• Create insight-led campaigns to build awareness, engagement and sales performance.
• Collaborate with sales, NPD and key stakeholders to ensure aligned, integrated plans.
• Manage agency relationships to deliver high-quality outcomes.
• Translate brand strategy into compelling stories for customer presentations and stakeholders.
• Use data and market trends to optimise campaign performance and ROI.
• Oversee budgets with accountability and efficient use of resources.
• Contribute to annual planning and shape long-term brand vision.

Skills

Brand management

Campaign management

Cross-functional collaboration

Data analysis

Communication skills

Job description

As Brand Manager, you will lead the development and execution of marketing strategies to grow brand awareness, drive sales, and strengthen market share across a portfolio of FMCG products. Working closely with sales, insights, and product teams, you will analyse consumer trends, deliver impactful campaigns, and identify opportunities for sustainable business growth.

Client Details

Our client is an established business operating within the FMCG sector, with a broad product portfolio and a strong presence across multiple markets.

The company is recognised for its customer-focused approach and ability to adapt to changing consumer trends in a dynamic commercial environment.

Description

• You will take full ownership of brand strategy, driving growth across a dynamic portfolio and ensuring a clear and consistent position in market
• You will lead innovation projects end to end, turning consumer insight into successful product launches that deliver real commercial value
• You will create and deliver insight led marketing campaigns that build brand awareness, drive engagement and support sales performance
• Working closely with sales, NPD and key stakeholders, you will ensure plans are aligned, integrated and executed brilliantly
• You will build strong relationships with agencies and external partners, getting the very best out of them to deliver high quality outcomes
• You will play a key role in customer presentations, translating brand strategy into compelling stories that land with impact
• You will use data and insight to guide decisions, analysing market trends, consumer behaviour and campaign performance to continuously optimise results
• You will manage budgets with care and accountability, ensuring strong return on investment and efficient use of resources
• You will contribute to annual planning and help shape the long term vision for the brandProfile

A successful Brand Manager should have:

• A strong background in FMCG marketing with proven experience managing brands
• A track record of delivering successful campaigns and product launches
• Commercial awareness with the ability to balance creativity and performance
• Confidence working cross functionally and influencing stakeholders at all levels
• A data driven mindset with strong analytical skills
• Excellent communication skills and the ability to tell a compelling brand story

Job Offer

• Competitive salary and benefits package.
• Opportunities for career development and progression.
• Supportive and collaborative team environment.
• Hybrid working options.
• The chance to work on exciting brand projects.

This is a fantastic opportunity for an experienced Brand Manager looking to take the next step in their career.