Brand Manager

In The News; West Midlands; Hybrid; GBP 48,000 - 60,000; Full time

Benefits offered by this job

Hybrid working arrangement

Competitive salary + 10% bonus

Job summary

In The News is seeking a talented Brand Manager to join a global player in food manufacturing. You will lead marketing initiatives aligned with brand strategy, manage PR campaigns, and drive retail brand activation across online and in-store channels.

The role requires FMCG brand management experience, strong project management, and excellent stakeholder communication. Hybrid working model with travel to the Staffordshire office three days per week.

Qualifications

• Experience in brand management/marketing within FMCG – ideally with a top 4 grocer.
• Highly organised with strong project management and analytical skills.
• Strong relationship building and communication skills.
• Experience working with agencies and cross-functional teams.
• Proven track record of campaign delivery.

Responsibilities

• Work with the head of category and marketing to lead marketing initiatives aligned with brand strategy and brand engagement.
• Manage PR strategy (engaging trade & consumer content, viral brand activation and influencer campaigns).
• Develop best-in-class retail brand activation to drive brand conversion (online & instore).
• Lead CSR agenda for brand, identifying future opportunities to engage with consumers.
• Lead annual brand planning process to research suitable territories and bring market-leading NPD launch plans.
• Collaborate with cross-functional teams and agencies.
• Travel to Staffordshire office 3 days a week (hybrid working).

Skills

Brand management

FMCG

Project management

Analytical skills

Agency experience

Stakeholder communication

Job description

Overview

This is an exciting opportunity for a talented Brand Manager to join a global player within food manufacturing. They supply all retailers and food service and are the number one player in what they do.

Qualifications

• Previous experience of brand management/marketing within FMCG – ideally with a top 4 grocer
• Highly organised with strong project management and analytical skills
• Strong relationship building and communication skills
• Experience working with agencies and cross‑functional teams
• Proven track record of campaign delivery

Responsibilities

• Work with the head of category and marketing to lead marketing initiatives aligned with brand strategy and brand engagement.
• Manage PR strategy (engaging trade & consumer content, viral brand activation and influencer campaigns).
• Develop best‑in‑class retail brand activation to drive brand conversion (online & instore).
• Lead CSR agenda for brand, identifying future opportunities to engage with consumers.
• Lead annual brand planning process to research suitable territories and bring market‑leading NPD launch plans.
• Collaborate with cross‑functional teams and agencies.
• Travel to Staffordshire office 3 days a week (hybrid working).

What we offer

• Competitive salary with a 10% bonus.
• Hybrid working arrangement.

Additional Information

We are only able to consider candidates who have the legal right to work in the UK.