Brand Manager: Entrepreneurial FMCG with Growth & Autonomy

Tarsh & Partners Marketing Recruitment; England; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Cash car allowance

Bonus

Job summary

Tarsh & Partners Marketing Recruitment is seeking a Brand Manager for a dynamic, private equity backed FMCG business with growth ambitions. You will own brand strategy and P&L, lead campaigns across ATL, BTL and digital, and drive commercial performance in the UK.

The role offers £50k-£60k plus £6k car allowance and bonus, plus online academy learning and autonomy to make bold decisions in a fast-paced, entrepreneurial culture.

Qualifications

• 3–4 years FMCG brand marketing experience.
• Experience delivering 360-degree campaigns across traditional and digital channels.
• Degree-level academic background.
• Strong analytical skills to interpret market data.
• Excellent written and verbal communication.
• Experience in digital marketing and online campaign management.
• Ability to lead cross-functional teams.

Responsibilities

• Lead the annual UK brand plan with commercial objectives.
• Own the brand P&L and targets.
• Build a strong innovation pipeline.
• Drive cross-functional collaboration with sales, innovation, finance, and supply chain.
• Identify growth initiatives from insights.
• Manage integrated A&P, shopper and digital campaigns with agencies.
• Analyse Nielsen and Kantar data to monitor performance.
• Present insights to senior leadership.

Skills

Brand marketing

Campaign management

Digital marketing

Cross-functional leadership

Data analysis

Education

Degree-level education

Job description

Brand Manager – Entrepreneurial FMCG Company

Contract Type: Permanent

Package: £50K-60K plus £6K cash car allowance + bonus

Ref: TP452126

🌎 Lead brand strategy and commercial performance for a trusted brand portfolio

🤝 Drive integrated marketing campaigns spanning ATL, BTL & digital activity

📚 Access continuous learning through an on-line academy to shape career progression

🚀 Work in a dynamic, innovative business culture with autonomy to make bold decisions

🏢 Join a private equity backed business with operations in multiple markets

Our client is a dynamic global FMCG business with a portfolio of much-loved household name brands, combining heritage brand strength with entrepreneurial energy and a commitment to continuous learning and creating opportunities for its employees. With a new and ambitious growth plan, and team of blue-chip trained marketers, it is seeking an experienced, commercially-savvy BRAND MANAGER to take on an ambitious remit to drive one of its key brands in the UK market in a competitive and busy category. If you're looking to move your marketing career forward at a pace, and have the skills to drive real commercial growth, this is an opportunity to make a real impact on a business that is going places with substantial financial resources.

Position Overview

In this challenging role, you'll own your brands on a day-to-day basis, with responsibility for the P&L, revenue and market share and the annual brand strategy. You'll develop and execute compelling integrated marketing campaigns, collaborating across functions to identify growth opportunities 📈 and use consumer & shopper insights to shape brand direction and activity.

Your Responsibities

• Leading development and delivery of the annual UK brand plan with clear commercial objectives
• Owning the brand P&L with accountability for ambitious market share and revenue targets
• Building a powerful innovation pipeline, with short and longer-term targets
• Driving cross-functional collaboration with sales, innovation, finance and supply chain teams
• Identifying business growth initiatives underpinned by consumer and shopper insight and market analysis
• Managing integrated A&P, shopper and digital/social campaigns, working closely with external agencies
• Analysing data from sources including Nielsen and Kantar to monitor performance
• Presenting brand insights and recommendations to senior leadership and key stakeholders

Who are we looking for

• Minimum 3-4 years' robust FMCG brand marketing experience
• Proven track record of developing and delivering 360-degree campaigns across traditional and digital channels
• Robust academic background to degree level
• Strong analytical skills with ability to interpret market data and consumer insights
• Excellent written and verbal communication skills
• Experience in digital marketing and on-line campaign management
• Ability to manage multiple stakeholders and lead cross-functional teams

In addition to a generous benefits package and commitment to employee wellbeing, you'll be immersed in a culture where every employee is empowered to make bold decisions. You'll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

HOW TO APPLY

If you're looking to build your marketing career and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]