Brand Manager

Michael Page; Leicester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Enhanced pension contribution

Flexible working arrangements

Job summary

Michael Page client, a leading FMCG company in the UK, is seeking a Brand Manager in Leicester to lead brand plans, strengthen market presence, and drive consumer engagement. You will work with cross-functional teams to bring campaigns, product innovations and commercial initiatives to life while keeping the brand competitive.

You'll analyse consumer and market insights, support new product launches, manage agencies, and report on performance.

Qualifications

• Previous experience as Brand Manager or Assistant Brand Manager in FMCG.
• Strong understanding of brand management and marketing activation.
• Commercially minded with ability to balance strategy and execution.
• Confident with cross-functional teams and stakeholder relationships.
• Strong analytical skills to interpret data and generate insights.
• Excellent communication and organisational skills.

Responsibilities

• Develop and implement brand strategies that support growth, market share, and profitability objectives.
• Manage planning and execution of integrated marketing campaigns across channels.
• Analyse consumer, customer, and market insights to identify opportunities.
• Collaborate with sales, category, and product teams to align brand activities with business goals.
• Support development and launch of new products from concept to market.
• Monitor campaign effectiveness and brand performance, recommending optimisations.
• Manage external agency relationships and ensure projects are delivered on time and within budget.
• Prepare presentations and reports for internal stakeholders with clear recommendations.
• Contribute to annual brand planning and longer-term objectives.

Skills

Brand management

Marketing activation

Analytical skills

Cross-functional teams

Stakeholder management

Communication

Organisational skills

Budget management

Presentations

Reporting

Job description

As Brand Manager, you will lead the delivery of brand plans designed to strengthen market presence, increase consumer engagement, and support business growth. You'll work closely with cross-functional teams to bring campaigns, innovations, and commercial initiatives to life while ensuring the brand remains competitive in a FMCG environment.

Client Details

Our client is an established FMCG organisation with a strong presence across a range of consumer product categories. Known for its commitment to quality and continuous improvement, the business operates in a dynamic market and continues to invest in brand growth and innovation.

Description

• Develop and implement brand strategies that support growth, market share, and profitability objectives.
• Manage the planning and execution of integrated marketing campaigns across a variety of channels.
• Analyse consumer, customer, and market insights to identify opportunities and inform decision-making.
• Work closely with sales, category, and product teams to ensure brand activities align with wider business goals.
• Support the development and launch of new products, from concept through to market introduction.
• Monitor campaign effectiveness and brand performance, making recommendations to optimise results.
• Manage external agency relationships and ensure projects are delivered on time and within budget.
• Prepare presentations and reports for internal stakeholders, providing clear recommendations and updates.
• Contribute to annual brand planning and support longer‑term business objectives.

Profile

• Previous experience in a Brand Manager or Assistant Brand Manager role within FMCG or a consumer-focused industry.
• Strong understanding of brand management and marketing activation.
• Commercially minded with the ability to balance strategic thinking and execution.
• Confident working with cross-functional teams and managing stakeholder relationships.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and organisational skills.

Job Offer

• Competitive salary and performance-related bonus.
• Enhanced pension contribution and flexible working arrangements.

This is a great opportunity for an ambitious Brand Manager to join a successful FMCG business and play a key role in its continued growth. If you're looking for a new challenge with genuine development opportunities, we'd be pleased to hear from you