Brand Manager

Michael Page; Newcastle upon Tyne; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Benefits package

Job summary

Michael Page is seeking a Brand Manager to develop and execute marketing strategies that drive brand growth, consumer engagement and commercial performance.

You will work cross-functionally with sales, category and product development teams, leveraging market insights to deliver impactful campaigns and identify opportunities for growth. Hybrid working is offered with a comprehensive benefits package.

Qualifications

• Experience in a Brand Manager or Assistant Brand Manager role within FMCG or related sectors.
• Strong understanding of brand development and marketing principles.
• Commercial awareness with ability to translate insight into action.
• Excellent stakeholder management and communication skills.
• Analytical mindset with experience using data to support decisions.
• Self-motivated, organized and able to manage multiple projects.

Responsibilities

• Develop and execute brand plans that support objectives and drive market performance.
• Lead marketing campaigns across multiple channels with strong ROI.
• Identify opportunities for innovation through consumer insight and market trends.
• Partner with sales, category and product development teams to bring initiatives to market.
• Monitor brand performance and use data to optimise activity and inform decisions.
• Manage relationships with external agencies and marketing partners.
• Support budget planning and ensure marketing spend is managed effectively.
• Contribute to strategic planning and help shape future brand direction.

Skills

Brand management

Marketing principles

Stakeholder management

Campaign execution

Data analysis

Cross-functional collaboration

Job description

As Brand Manager, you will be responsible for developing and executing marketing strategies that drive brand growth, consumer engagement, and commercial performance. Working cross-functionally with key stakeholders, you will use market insights and customer understanding to deliver impactful campaigns and identify new opportunities for growth.

Client Details

Our client is a leading FMCG organisation with an established presence across multiple markets and product categories. With a reputation for delivering high-quality products and responding to evolving consumer needs, the business continues to invest in its brands and long-term growth.

Description

• Develop and execute brand plans that support business objectives and drive market performance.
• Lead the delivery of marketing campaigns across multiple channels, ensuring strong return on investment.
• Identify opportunities for innovation through consumer insight, market analysis, and category trends.
• Partner closely with sales, category, and product development teams to bring initiatives to market successfully.
• Monitor brand performance and use data to optimise activity and inform future decision‑making.
• Manage relationships with external agencies and marketing partners to deliver high-quality campaigns.
• Support budget planning and ensure marketing spend is managed effectively.
• Contribute to strategic planning and help shape future brand direction.

Profile

• Experience in a Brand Manager or Assistant Brand Manager role within FMCG or a related sector.
• Strong understanding of brand development and marketing principles.
• Commercially aware with the ability to translate insight into action.
• Excellent stakeholder management and communication skills.
• Analytical mindset with experience using data to support decisions.
• Self‑motivated, organised, and able to manage multiple projects simultaneously.

Job Offer

• Competitive salary and annual bonus opportunity.
• Hybrid working and a comprehensive benefits package.