Marketing Director

We Are Refyne; Greater London; Híbrido; GBP 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Product allowance

Private healthcare

Personal development budget

Descripción de la vacante

We Are Refyne Ltd is partnering with a fast-growing beauty brand seeking a Director of Marketing to lead global brand and product marketing strategy. You will align with Creative, Social, PR, Product, Retail and E-commerce to translate brand vision into commercially effective campaigns.

You will own the global marketing calendar, drive integrated campaigns, and build a high-performing team to balance creative ambition with commercial impact. Hybrid and international exposure is expected.

Formación

• Senior marketing leadership experience within beauty, cosmetics, skincare or consumer brands.
• Proven experience leading both brand and product marketing functions.
• Strong track record of developing and delivering integrated, multi-channel marketing campaigns.

Responsabilidades

• Lead the overall brand and product marketing strategy, driving awareness, consideration and brand preference.
• Own the global marketing calendar and integrated activation plans across all customer touchpoints.
• Lead brand and product campaigns, developing compelling propositions and multi-channel strategies.
• Drive customer acquisition, conversion and retention through effective campaign planning and execution.
• Establish campaign KPIs, oversee performance reporting and take ownership of marketing ROI and product sales performance.
• Partner with Product Development to shape product propositions, launches and reactivations.
• Oversee the in-store expression of the brand, working closely with Visual Merchandising and Retail teams.
• Build, lead and develop a high-performing marketing team.
• Work closely with the founder and senior leadership team to translate brand vision into commercially effective marketing strategies.

Conocimientos

Brand marketing

Product marketing

Campaign management

Omnichannel strategy

Leadership

Stakeholder management

Financial acumen

Team development

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Salesforce CRM

Descripción del empleo

We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale, we're your people.

About Our Client

We are partnering with a fast-growing, globally recognised beauty brand challenging the way consumers approach makeup and skincare. The business has experienced significant international growth, building a loyal global customer base through innovative products, distinctive brand storytelling and a fresh approach to beauty.

With an ambitious growth strategy and an expanding international presence, they are continuing to invest in their marketing team.

The Opportunity

This is an exciting opportunity to take the lead on brand and product marketing for an ambitious, fast-growing beauty business. As Director of Marketing, you will oversee the global marketing strategy, bringing together brand storytelling, product innovation and commercial performance.

Working closely with the founder and senior stakeholders across Creative, Social, PR, Product, Retail and E-commerce, you will shape how the brand shows up across every customer touchpoint.

You'll have ownership of the global marketing calendar, lead integrated campaigns and build a high-performing team, ensuring creative ambition is balanced with commercial impact. This is a role for someone who can think strategically while understanding what it takes to deliver at pace.

Key Responsibilities

• Lead the overall brand and product marketing strategy, driving awareness, consideration and brand preference.
• Own the global marketing calendar and integrated activation plans across all customer touchpoints.
• Lead brand and product campaigns, developing compelling propositions and multi-channel strategies.
• Drive customer acquisition, conversion and retention through effective campaign planning and execution.
• Establish campaign KPIs, oversee performance reporting and take ownership of marketing ROI and product sales performance.
• Partner with Product Development to shape product propositions, launches and reactivations.
• Oversee the in-store expression of the brand, working closely with Visual Merchandising and Retail teams.
• Build, lead and develop a high-performing marketing team.
• Work closely with the founder and senior leadership team to translate brand vision into commercially effective marketing strategies.

Ideal Background

• Senior marketing leadership experience within beauty, cosmetics, skincare or a wider consumer brand environment.
• Proven experience leading both brand and product marketing functions.
• Strong track record of developing and delivering integrated, multi-channel marketing campaigns.
• Experience within an omnichannel business spanning DTC and physical retail or wholesale.
• Commercially minded, with strong financial acumen and the ability to measure and optimise campaign performance.
• Experience working closely with a founder or high-profile figurehead, balancing creative vision with commercial objectives.
• Confident leading cross-functional teams and influencing senior stakeholders.
• Experience building, managing and developing high-performing marketing teams.
• Comfortable operating in a fast-paced, ambitious and evolving business.

Why Join

• Take ownership of the global marketing strategy for an established, fast-growing international beauty brand.
• Work closely with the founder and senior leadership team, having a genuine influence on the brand's future direction.
• Lead across both brand and product marketing, with the opportunity to shape the full customer journey.
• Join an ambitious, collaborative team with a strong focus on innovation and growth.
• Hybrid and flexible working, with a generous benefits package including an annual product allowance, private healthcare and personal development budget.