Brand Manager

Reed; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Company benefits

Job summary

Reed is seeking a Brand Manager for a fast-growing consumer brand based in Leeds. Hybrid role, with 3 days in the office and 2 days at home, responsible for shaping the brand strategy and ensuring consistent messaging across all consumer touchpoints.

You will lead integrated campaigns across digital, social, retail and PR, manage the full product launch lifecycle from concept to market, and mentor one direct report, reporting to the Marketing Director.

Qualifications

• Experience in Brand Manager or Product Marketing in consumer goods.
• Experience in consumer, FMCG or personal care sectors.
• Experience leading at least one direct report.
• Strong brand strategy and campaign management.
• Ability to translate data into actionable insights.
• Excellent communication with stakeholders.

Responsibilities

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.
• Lead integrated marketing campaigns across digital, social, retail, and PR.
• Manage full product launch lifecycle from concept to market.
• Analyze market trends and consumer insights to identify growth opportunities.
• Collaborate with sales, product development, and external agencies.
• Monitor campaign ROI and optimize performance.
• Mentor and develop one direct report.
• Ensure brand consistency across all touchpoints.
• Oversee marketing budgets and spend.

Skills

Brand management

Campaign planning

Market analysis

Stakeholder management

People leadership

Education

Degree in Marketing or related

Job description

Brand Manager

Location: Leeds (Hybrid Working - 3 days office, 2 days home)
Salary: Up to £50,000 Basic + Company Benefits

Our client is a fast-growing consumer brand with a strong presence across retail, e-commerce, and digital channels. Known for innovation, creativity, and customer-centric product development, they are looking to appoint an experienced Brand Manager to drive brand growth.

As Brand Manager, you will take ownership of the brand strategy, ensuring consistent messaging and execution across all consumer touchpoints. Reporting into Marketing Director you will be responsible for delivering brand campaigns, managing product launches, and leading one direct report.

This is an excellent opportunity for a commercially minded marketing professional with previous brand management experience within consumer products, beauty, FMCG, or retail sectors.

Key Responsibilities:

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.


• Lead the planning and delivery of integrated marketing campaigns across digital, social, retail, and PR channels.


• Manage the full product launch lifecycle, from concept through to market execution.


• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities.


• Work closely with sales, product development, and external agency partners.


• Monitor campaign performance and ROI, providing recommendations for continuous improvement.


• Manage and mentor one direct report, supporting their development and performance.


• Ensure brand consistency across all customer touchpoints.


• Oversee marketing budgets and campaign spend.

Skills Required:

• Must have proven experience working in a similar Brand Manager or Product Marketing/Consumer Marketing role


• Previous experience working within a consumer, FMCG, or personal care sector is essential


• Experience managing and developing at least one direct report


• Strong understanding of brand strategy, campaign management, and consumer marketing


• Commercially aware with the ability to analyse data and translate insights into action


• Excellent stakeholder management and communication skills


• Experience managing agencies and external partners


• Degree-qualified in Marketing, Business, or a related discipline preferred