Brand Manager

McAllister Recruitment & Consultancy; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Bonus 10% of Salary

Flexible remote working

Job summary

McAllister Recruitment & Consultancy is seeking a Brand Manager in London to drive B2B healthcare marketing for NHS-connected products. The role demands strategic thinking and the ability to craft compelling brand messages across channels.

You will lead campaigns, develop content, and oversee digital marketing initiatives to accelerate growth in the healthcare sector. Flexible remote working is offered, with 40 hours per week, Monday to Friday.

Qualifications

• The candidate should have strong brand strategy experience in B2B marketing within healthcare.
• Experience researching customer needs and markets to inform campaigns.
• Ability to develop and execute digital and multi-channel marketing plans.

Responsibilities

• Develop and implement brand strategy and vision for the NHS-facing products.
• Create and manage campaigns across digital, social, and events.
• Lead content creation including videos, blogs, and product articles.
• Manage a junior brand manager and coordinate with graphics team.
• Present campaigns and outcomes to internal and external stakeholders.

Skills

Brand strategy

B2B marketing

Digital marketing

Market research

Communication skills

KOL network

Job description

We are recruting on behalf of a client for a Brand Manager.

• Brand Manager
• Location - London
• Salary - 45k to 55k dependent on experience
• Bonus 10% of Salary
• Hours 40 Hours Monday to Friday
• Sector Healthcare - Our client is one of the fastest growing companies in the Healthcare Sector and we are looking for someone who thrives in such an environment and will develop effective marketing strategies and tactics to accelerate this growth.

Our client are a leading supplier of Medical Devices and Woundcare products to the NHS

Brand Manager – Role & Responsibilities

The Brand Manager will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences.

The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Junior Brand Manager. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation.

The Brand Manager role has flexible remote working.

How does a Working Day look:

• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns.
• Develop & launch brand campaigns, in line with strategy & drive the brand vision.
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding.
• Enhance brand awareness on digital, social and events platforms.
• Field visits to meet customers & build a strong KOL network (Key Opinion Leader).
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration.
• Develop market intel & research competitors to be proactive & market-responsive.
• Manage a junior brand manager and collaborate with the graphics team.
• Ensure packaging designs/artworks are updated and aligned with brand style.

Attributes/Traits:

• Passionate about marketing and healthcare.
• An extrovert, who is dynamic and energetic and has fun working with people.
• A planner who is logical and simultaneously creative with lateral thinking.
• A team influencer and strategic thinker.

Core Competencies:

• Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market.
• Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders.
• Digital and social skillset: Drive our digital strategy for business growth