Senior Brand Manager - Brand Hackers

Up World; Greater London; In loco; GBP 50.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Working-from-home allowance

Personal development support

Enhanced parental leave

Unlimited coaching sessions

Descrizione del lavoro

Up World is looking for a Senior Brand Manager to lead multi-channel marketing for challenger brands, turning strategy into results. You’ll manage several brands, mentor teams, and guide output across social, email, content, partnerships and PR.

This senior role blends hands-on delivery with strategic oversight, including mentorship and growth initiatives for FMCG and DTC clients. The role is remote most of the time with in-person meetings in London twice a month.

Competenze

• 7+ years of experience in B2C FMCG marketing roles, ideally with challenger brands (DTC a plus).
• Proven experience leading cross-channel campaigns from idea through impact.
• Strong trade marketing experience, including creating retail plans with leading grocers and delivering trade activations.
• Strong client relationship management skills, ideally working with founders or startup leadership.
• Confident working across multiple brands at once, leading internal teams and managing complexity and priorities.
• Strategic and commercial mindset with the ability to see the big picture and act fast on detail.
• Experience briefing and managing creative, paid, or PR agencies.
• Exceptional copywriting and storytelling ability.
• Strong leadership and mentorship experience.
• Startup or agency environment experience with hands-on, proactive attitude.

Mansioni

• Lead the development and delivery of multi-channel marketing strategies across social, content, email, partnerships, PR and paid for key clients.
• Own day-to-day relationships with brand stakeholders, building trust and identifying upsell opportunities.
• Guide the creation of high-quality content and messaging across channels.
• Collaborate with founders and leadership to shape strategy and marketing direction.
• Lead multidisciplinary internal squads and mentor teams to deliver exceptional output.
• Deliver work on time and on budget, upholding high standards.
• Use data to inform and refine strategies, sharing insights with clients and teams.
• Manage external partners including creative agencies, paid media and PR specialists.
• Identify and drive growth initiatives across FMCG and DTC brands.
• Balance hands-on execution with strategic oversight and a bird’s-eye view of progress.

Conoscenze

Multichannel marketing

Campaign leadership

Trade marketing

Client relationships

Leadership

Strategic thinking

Agency briefs

Copywriting

Mentorship

Startup/agency experience

Descrizione del lavoro

We help challenger brands fight smarter, think sharper, and win bigger.

We build experienced fractional teams that slot in like puzzle pieces, bringing the right expertise and energy exactly when a brand needs it. We're not a typical agency or a one-person show. We're a team of specialists across the whole marketing mix, from brand strategy and social to performance and web development, and we've worked on more than 100 brands. All that shared experience is what keeps our ideas sharp.

In four years we've grown from two people to more than 20, with case studies we're proud of and a reputation that keeps building. We work with established challengers like Tony's Chocolonely and fast-growing startups like Seep, across FMCG, Beauty, Luxury, Film and beyond. The briefs are varied, covering customer insight, brand strategy, campaign planning and comms. If you want to work on brands with something to prove, alongside people who love doing it, you'll fit right in.

We’re now looking for a Senior Brand Manager to join the team. This is a senior-level delivery and leadership role for someone who thrives on turning strategy into results, managing multiple clients, mentoring individuals, and leading best-in-class marketing execution.

You will…

• Lead the development and delivery of multi-channel marketing strategies across social, content, email, partnerships, PR and paid for some of our biggest clients.
• Own day-to-day relationships with brand stakeholders building trust, identifying upsell opportunities, and driving growth.
• Guide the creation of high-quality content and messaging across key channels.
• Collaborate with founders and leadership teams to shape strategy and marketing direction.
• Lead multidisciplinary internal squad teams and managing and mentoring individual and squad teams to deliver exceptional output
• Deliver work on time and on budget, while upholding exceptional standards.
• Use data to inform and refine strategies, sharing insight with clients and internal teams.
• Manage external partners including creative agencies, paid media teams and PR specialists.
• Identify and drive new growth initiatives across FMCG and DTC brands.
• Balance hands-on execution with strategic oversight, maintaining a bird’s eye view of progress across brands.

You’ll have…

• 7+ years of experience in B2C FMCG marketing roles ideally with challenger brands (DTC businesses a plus!)
• Proven experience leading cross-channel campaigns from idea through to impact.
• Strong trade marketing experience, including creating retail plans with leading grocers and delivering effective trade activations (e.g. promotions, in-store campaigns, retailer partnerships).
• Strong client relationship management skills, ideally working with founders or startup leadership.
• Confident working across multiple brands at once, leading internal teams and managing complexity and competing priorities.
• A strategic and commercial mindset able to see the big picture and act fast on detail.
• Experience briefing and managing creative, paid, or PR agencies.
• Exceptional copywriting and storytelling ability.
• Strong leadership and mentorship experience.
• Experience in startup or agency environments, with a hands-on and proactive attitude.

What We Offer

• An opportunity to work with some of the coolest challenger brands in the market, and help shape one of the fastest-growing agencies
• This a roaming role meaning you will work remotely most of the time with the expectation that you will be in London twice a month
• Competitive salary package, with holiday and benefits that include a working-from-home allowance, personal development support, enhanced parental leave, and unlimited coaching sessions.
• An opportunity to grow your expertise working with some of the brightest talent in the brand growth and marketing space and driven by shared purpose and success.

Working rights in the UK are required.

What we can give in return

This is a full time, remote based role that will require you to be within easy access of London. There is an expectation that you will be available for client or internal in person meetings a minimum of twice a month.

Salary 50-60k DOE

25 days holiday plus bank holidays.

Monthly working-from-home allowance to be spent on coffee or co-working

Birthday off

Enhanced paternity/maternity leave & pay

Unlimited coaching with MoreHappi

Full Up World Membership

Our commitment to your development.

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.