Brand Manager

Bayfields Opticians and Audiologists; Esholt; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

Bayfields Opticians and Audiologists is seeking a proactive Brand Manager to lead planning, delivery, and performance of marketing campaigns across our practice network. This hybrid role focuses on driving eye examination and hearing appointment bookings through close collaboration with internal teams and external agencies.

You will develop and manage campaigns from concept to analysis, build strong stakeholder relationships, and deliver high-quality, cost-efficient marketing initiatives to

Qualifications

• Experience managing marketing campaigns from planning through to analysis.
• Excellent communication and relationship-building skills.
• Strong organisational, planning and prioritisation abilities.
• Excellent attention to detail and problem-solving skills.
• A strong work ethic and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and manage the marketing campaign calendar.
• Lead campaigns from concept through to execution and post-campaign evaluation.
• Build strong relationships with practice teams and key stakeholders to increase engagement and campaign effectiveness.
• Manage external agencies and suppliers, ensuring high-quality delivery and value for money.
• Set, monitor and report on campaign budgets, ensuring all purchase orders and invoices are processed accurately and on time.
• Produce monthly campaign performance reports for board and leadership presentations.

Skills

Campaign management

Stakeholder management

Budget management

Reporting

Communication

Job description

Brand Manager - Bayfields Opticians and Audiologists

Location: Hybrid (3 days in our Esholt office)

BD17 7RH

At Bayfields Opticians and Audiologists, we're looking for a proactive and commercially minded Brand Manager to lead the planning, delivery and performance of marketing campaigns that drive eye examination and hearing appointment bookings across our practice network.

Working closely with internal stakeholders, agencies and suppliers, you'll develop and deliver impactful campaigns that strengthen our brand, generate demand and support new client acquisition.

What You'll Do

• Develop and manage the marketing campaign calendar.
• Lead campaigns from concept through to execution and post-campaign evaluation.
• Build strong relationships with practice teams and key stakeholders to increase engagement and campaign effectiveness.
• Manage external agencies and suppliers, ensuring high-quality delivery and value for money.
• Set, monitor and report on campaign budgets, ensuring all purchase orders and invoices are processed accurately and on time.
• Produce monthly campaign performance reports for board and leadership presentations.

What You'll Bring

• Experience managing marketing campaigns from planning through to analysis.
• Excellent communication and relationship-building skills.
• Strong organisational, planning and prioritisation abilities.
• Excellent attention to detail and problem-solving skills.
• A strong work ethic and the ability to manage multiple projects simultaneously.