Brand Manager

Aston Manor Cider; Birmingham; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a rapidly evolving drinks business as a Brand Manager, where you'll have the autonomy to lead brand strategy and drive growth through innovative marketing initiatives. This exciting role offers the chance to manage a diverse portfolio of drinks brands, develop insights into market trends, and collaborate with external agencies. If you're passionate about brand building and want to make a tangible difference in a dynamic environment, this opportunity is perfect for you. Embrace the chance to thrive in a hybrid role while representing your brands at trade shows and consumer events.

Qualifications

• 3+ years of brand management or marketing experience.
• Proven experience in FMCG brand marketing.

Responsibilities

• Lead brand strategy and drive market penetration.
• Manage multiple drinks brands and marketing budget.

Skills

Brand Management

Market Analysis

FMCG Marketing

Communication Mix

Education

Bachelor's Degree in Marketing or related field

Job description

This is an opportunity to join our rapidly evolving drinks business with exciting expansion plans and ambitions in place to drive growth through our brand portfolio.

We are seeking a commercially-minded Brand Manager, with proven brand building experience in leading end-to-end brand growth activity.The right person for the role will be expected to lead brand strategy in line with the portfolio objectives, and to drive market penetration by unlocking new opportunities for their brands.

If you want a change from corporate culture, and you thrive on autonomy, independence, getting stuck in and making a tangible difference, then this is the role for you.

Key Responsibilities

·A proven brand builder, with experience leading a brand through growth activity, beginning to end.

·Management of a number of drinks brands within the Aston Manor portfolio

·Develop knowledge and insight into trends, competitors and consumers to shape EPD/NPD and respond to changing markets.

·Lead the relationship with external agencies

·Manage the Marketing budget for the brand.

·Ensure marketing initiatives deliver long term, margin enhancing growth for the brand.

Experience

·Significant FMCG brand marketing experience

·Ideally: experience with the full communication mix, notably retail shopper marketing & traditional media.Experience within soft drinks and/or alcohol market desirable.

Qualifications

• Bachelor's degree or equivalent in relevant subjects
• 3+ years' brand management or marketing experience

This is a hybrid role, with a minimum of 2 days a week at our Head Office in Birmingham - core day is a Tuesday. You will be required to represent your brands and attend Trade Shows and other Customer & Consumer events throughout the year, alongside the the rest of the Commercial team.